Take advantage of the weekend to go through a few of the most iconic “attention marketing moments” in crypto history.
The number one spot unquestionably goes to Justin Sun. He bid on Buffett’s lunch but didn’t go, ate a 6.2 million banana in public, and now can even turn a breakup into a 6,000-character long post released to the entire internet — he has already turned the attention economy into a discipline, known as “Justin Sun Marketing Studies.”
But you may have forgotten that before him, there were several other “marketing grandmasters” in crypto.
Back in the day, one tweet from Elon Musk could make Dogecoin surge several times over, with a hundred times the efficiency of a call-group pump. Later, he bought Twitter and renamed it X, and casually pushed DOGE’s payment narrative to a new level. You thought he was just messing around, but in fact he was managing market cap.
Then there was last year’s “Bitcoin Pizza Day,” when the entire industry collectively commemorated the programmer who used 10,000 BTC to buy two pizzas every May 22. On the surface it’s nostalgia, but in essence it’s the whole industry quietly doing a free round of brand PR — look, Bitcoin rose from two pizzas to more than a hundred thousand dollars, how convincing is that story.
The most impressive was the NFT peak era, when “Bored Ape” turned profile pictures into symbols of status. What people bought was not an image, but a ticket in. You spend hundreds of thousands buying a monkey avatar and then post it, which is basically telling the world, “I’m one of the insiders.” — This kind of marketing beats any ad.
Over the years in crypto, technology has changed, narratives have changed, sectors have changed, but one thing has never changed: attention is always the scarcest resource. Projects are competing for more than just technology — they are competing over who can grab your attention first.
But remember, wherever attention flows, the blade follows. Every time everyone is talking about the same thing, you should actually stay calm — the noisy places may not necessarily be where money is made, but there will definitely be people trying to make money off you.
When the market opens next week, don’t be dazzled by the weekend trending topics.
The number one spot unquestionably goes to Justin Sun. He bid on Buffett’s lunch but didn’t go, ate a 6.2 million banana in public, and now can even turn a breakup into a 6,000-character long post released to the entire internet — he has already turned the attention economy into a discipline, known as “Justin Sun Marketing Studies.”
But you may have forgotten that before him, there were several other “marketing grandmasters” in crypto.
Back in the day, one tweet from Elon Musk could make Dogecoin surge several times over, with a hundred times the efficiency of a call-group pump. Later, he bought Twitter and renamed it X, and casually pushed DOGE’s payment narrative to a new level. You thought he was just messing around, but in fact he was managing market cap.
Then there was last year’s “Bitcoin Pizza Day,” when the entire industry collectively commemorated the programmer who used 10,000 BTC to buy two pizzas every May 22. On the surface it’s nostalgia, but in essence it’s the whole industry quietly doing a free round of brand PR — look, Bitcoin rose from two pizzas to more than a hundred thousand dollars, how convincing is that story.
The most impressive was the NFT peak era, when “Bored Ape” turned profile pictures into symbols of status. What people bought was not an image, but a ticket in. You spend hundreds of thousands buying a monkey avatar and then post it, which is basically telling the world, “I’m one of the insiders.” — This kind of marketing beats any ad.
Over the years in crypto, technology has changed, narratives have changed, sectors have changed, but one thing has never changed: attention is always the scarcest resource. Projects are competing for more than just technology — they are competing over who can grab your attention first.
But remember, wherever attention flows, the blade follows. Every time everyone is talking about the same thing, you should actually stay calm — the noisy places may not necessarily be where money is made, but there will definitely be people trying to make money off you.
When the market opens next week, don’t be dazzled by the weekend trending topics.
