🚨$XRP
One of the most famous college football stadiums in the United States is getting involved!
Ripple has signed a multi-year partnership with Florida Athletics, which includes the XRP logo appearing inside Ben Hill Griffin Stadium starting in the 2026 season, in addition to digital platforms and sporting events.
According to Associated Press, the deal is valued at about $5 million per year, even though neither party has officially announced the financial details.
This move gives XRP broad mainstream exposure and reflects blockchain companies’ shift from marketing within the crypto community to a presence in major sports and educational institutions.
Positive for the brand’s image and reach… but by itself, it is not a guarantee of XRP’s price rise. In your opinion, does sports sponsorship turn into real adoption, or does it remain just marketing?
#Ripple
One of the most famous college football stadiums in the United States is getting involved!
Ripple has signed a multi-year partnership with Florida Athletics, which includes the XRP logo appearing inside Ben Hill Griffin Stadium starting in the 2026 season, in addition to digital platforms and sporting events.
According to Associated Press, the deal is valued at about $5 million per year, even though neither party has officially announced the financial details.
This move gives XRP broad mainstream exposure and reflects blockchain companies’ shift from marketing within the crypto community to a presence in major sports and educational institutions.
Positive for the brand’s image and reach… but by itself, it is not a guarantee of XRP’s price rise. In your opinion, does sports sponsorship turn into real adoption, or does it remain just marketing?
#Ripple
