Promoting visionary open source infrastructure presents a distinct set of hurdles. We often receive inquiries regarding our apparent lack of public advertising. The reality is that our outreach is actually quite active, though it remains largely unseen unless you operate within specific sectors that urgently require P2P tech. We focus deeply on industries where losing connection to the centralized cloud could put financial stability, basic safety, or even human lives at grave risk.

Interestingly, while application developers represent our primary market, the individuals who instantly recognize the true value of Holochain are usually the end consumers those builders aim to serve. Experience has taught us that these key individuals rarely spend their time on X. They certainly maintain a digital footprint, most notably on LinkedIn, yet they are far more accessible through traditional avenues.

We prefer to engage with them at industry conferences, inside corporate offices, and through personal referrals, which function as the original social networks. Meaningful connections are built over a cup of coffee rather than a quick tweet. Although their specific use cases might lack widespread mass appeal, they resolve genuine problems that could easily be yours. Fulfilling those practical needs has always remained our ultimate goal.