September became the mobile industry’s Spring Festival travel rush: Huawei kicks off on the 7th at 2:30 p.m., Xiaomi follows on the 7th at 7:00 p.m., and Apple ( $AAPLB ) holds its event at Apple Park on the 9th. The local time is the early hours of the 10th, Beijing time. The three companies squeeze into the same week—none is willing to back off.
Why does it have to be September? First, that’s when the new generation of chips finally reaches mass production, and the supply chain timeline gets stuck here. Second, Apple’s keynote is the biggest “attention hub” of the year; rather than avoiding it, you might as well stay close to it—reviews and comparisons will naturally bring you along. Third, from September to Double 11 is the longest sales window of the year; miss it and you’ll have to wait until next spring.
So clashing schedules don’t necessarily hurt sales. The harder part is something else: on September 1st, Huawei, Xiaomi, and Honor collectively raised prices. Some models went up by 200 to 1,000 yuan, and everyone’s phone replacement cycle keeps stretching longer. Even if the launch events are lively, they still have to convince someone who has used a phone for three years and still thinks it works well to pay.
Will you upgrade your phone this year—or hold on for another year?
#苹果发布会 #mobile price increase
Why does it have to be September? First, that’s when the new generation of chips finally reaches mass production, and the supply chain timeline gets stuck here. Second, Apple’s keynote is the biggest “attention hub” of the year; rather than avoiding it, you might as well stay close to it—reviews and comparisons will naturally bring you along. Third, from September to Double 11 is the longest sales window of the year; miss it and you’ll have to wait until next spring.
So clashing schedules don’t necessarily hurt sales. The harder part is something else: on September 1st, Huawei, Xiaomi, and Honor collectively raised prices. Some models went up by 200 to 1,000 yuan, and everyone’s phone replacement cycle keeps stretching longer. Even if the launch events are lively, they still have to convince someone who has used a phone for three years and still thinks it works well to pay.
Will you upgrade your phone this year—or hold on for another year?
#苹果发布会 #mobile price increase