Google again wasn’t broken up.
On September 2 in the U.S. East, U.S. District Judge for the Eastern District of Virginia, Brinkema, denied the Department of Justice’s request to force the sale of advertising exchange platform AdX.
The CNBC piece that day at 11:09 a.m. EDT, and the IT Home Chinese version published on September 3 at 7:08 a.m., matched on the key point: the finding of monopoly still stands, but the required remediation has been changed from “sell it off” to “behavioral remediation.”
I think what’s really striking isn’t that the stock price wobbled a bit that day, but that Big Tech’s “breakup” blade—this being the third time in a row—has been pressed down by the courts. Chrome wasn’t sold in the search case; Meta’s side wasn’t broken up either; and this time AdX has been left in place as well.
Let’s verify a few hard facts:
In April 2025, the same judge had already found that Google constituted illegal monopolies in both the publisher ad servers and the ad exchange platform.
This time is only about the form of the remedy: no forced sale of AdX, and instead adoption of behavioral remediation (including requiring ad technology tools to interoperate with rivals, etc.).
The full written ruling will take about 14 more days to be filed; only a redacted version will be made public first—don’t fill in the details prematurely.
Price check: Yahoo Finance shows that GOOGL closed at $342.48 on September 3 (U.S. East), up about 1.59% on the day; the prior trading day’s close was $337.12.
The ruling date and the day of the price move don’t fully coincide, so don’t force a direct causal chain.
Before the full opinion is released, don’t write “no breakup” as a final victory.
Not investment advice.
$GOOGL
On September 2 in the U.S. East, U.S. District Judge for the Eastern District of Virginia, Brinkema, denied the Department of Justice’s request to force the sale of advertising exchange platform AdX.
The CNBC piece that day at 11:09 a.m. EDT, and the IT Home Chinese version published on September 3 at 7:08 a.m., matched on the key point: the finding of monopoly still stands, but the required remediation has been changed from “sell it off” to “behavioral remediation.”
I think what’s really striking isn’t that the stock price wobbled a bit that day, but that Big Tech’s “breakup” blade—this being the third time in a row—has been pressed down by the courts. Chrome wasn’t sold in the search case; Meta’s side wasn’t broken up either; and this time AdX has been left in place as well.
Let’s verify a few hard facts:
In April 2025, the same judge had already found that Google constituted illegal monopolies in both the publisher ad servers and the ad exchange platform.
This time is only about the form of the remedy: no forced sale of AdX, and instead adoption of behavioral remediation (including requiring ad technology tools to interoperate with rivals, etc.).
The full written ruling will take about 14 more days to be filed; only a redacted version will be made public first—don’t fill in the details prematurely.
Price check: Yahoo Finance shows that GOOGL closed at $342.48 on September 3 (U.S. East), up about 1.59% on the day; the prior trading day’s close was $337.12.
The ruling date and the day of the price move don’t fully coincide, so don’t force a direct causal chain.
Before the full opinion is released, don’t write “no breakup” as a final victory.
Not investment advice.
$GOOGL
