60-SECOND ALPHA #20 | $ZEST
$ZEST is a good example of how a token can get attention through ecosystem activity rather than just a random price move. Binance has featured Zest Protocol through its Alpha trading campaigns, putting additional attention on the asset.
The important lesson is to separate attention from adoption. A campaign, listing or trading event can increase volume quickly, but the long-term question is whether the underlying protocol keeps attracting real users and liquidity.
Alpha: A catalyst can create attention. Sustainable activity is what keeps it.
$ZEST is a good example of how a token can get attention through ecosystem activity rather than just a random price move. Binance has featured Zest Protocol through its Alpha trading campaigns, putting additional attention on the asset.
The important lesson is to separate attention from adoption. A campaign, listing or trading event can increase volume quickly, but the long-term question is whether the underlying protocol keeps attracting real users and liquidity.
Alpha: A catalyst can create attention. Sustainable activity is what keeps it.
