【An Era Changes! Cook Steps Down as Apple CEO, Becomes Chairman of the Board; Hardware Veteran Ternus Officially Takes the Helm to Launch a New Empire】
Apple has officially reached a historic moment. Tim Cook, who has led the company for 15 years, stepped down as CEO on September 1, bringing his remarkable tenure to an end. The baton has been formally passed to John Ternus, Apple’s longtime senior vice president of hardware engineering, as the new CEO—ushering in a new era for Apple.
After stepping down, Cook did not leave Apple. Instead, he transitioned to become the Executive Chairman. In the days before the handover, he delivered a heartfelt message to all employees, emphasizing his deep attachment to Apple’s culture and team spirit, and expressing strong confidence in Ternus’s technical vision and leadership abilities. Going forward, Cook will remain at headquarters, continuing to focus on high-level strategy and representing the company as a communicator with global policy makers.
Appointed CEO, Ternus has been with Apple for more than 25 years, having previously led multiple key hardware innovations and product-line developments. Analysts note that as the global technology industry faces an AI transformation and supply chain challenges, with his strong engineering background, Ternus will shoulder the responsibility of guiding Apple into its next growth cycle. The market is closely watching his upcoming fall keynote and strategic rollout.$AAPLB
Apple has officially reached a historic moment. Tim Cook, who has led the company for 15 years, stepped down as CEO on September 1, bringing his remarkable tenure to an end. The baton has been formally passed to John Ternus, Apple’s longtime senior vice president of hardware engineering, as the new CEO—ushering in a new era for Apple.
After stepping down, Cook did not leave Apple. Instead, he transitioned to become the Executive Chairman. In the days before the handover, he delivered a heartfelt message to all employees, emphasizing his deep attachment to Apple’s culture and team spirit, and expressing strong confidence in Ternus’s technical vision and leadership abilities. Going forward, Cook will remain at headquarters, continuing to focus on high-level strategy and representing the company as a communicator with global policy makers.
Appointed CEO, Ternus has been with Apple for more than 25 years, having previously led multiple key hardware innovations and product-line developments. Analysts note that as the global technology industry faces an AI transformation and supply chain challenges, with his strong engineering background, Ternus will shoulder the responsibility of guiding Apple into its next growth cycle. The market is closely watching his upcoming fall keynote and strategic rollout.$AAPLB
