Marketing can be aggressive, but you must always hold the moral bottom line. This time, Sun Yuchen is very likely to completely exhaust his path in the industry.
Even CZ couldn’t stand it anymore and publicly advised him to rein it in—don’t use public opinion to destroy others. Looking back at Sun Yuchen’s past series of actions: he once booked a meal with Buffett but backed out at the last minute; he spent several million dollars to buy Banana art to generate buzz—again and again, the boundary of marketing keeps retreating, and the bottom line gets pushed lower and lower. This time, there’s a high chance he’ll step onto a huge landmine.
CZ, too, once crossed industry red lines. Back then, he paid tens of billions in the form of the highest fines to complete a settlement. Binance is an industry “gold mine” that can generate ongoing revenue, with a solid, real-business foundation—so it has the confidence to negotiate and maneuver.
By contrast, Sun Yuchen only has book-entry wealth, with no core foundation that can continuously generate cash. This controversy has already sparked widespread intense backlash across the internet, with a fierce nationwide wave of public opinion. The crypto world itself is in a highly sensitive public-opinion environment, yet he deliberately tries to ride the entertainment industry’s top-tier celebrity attention, aiming to extract all the benefits of star-driven traffic.
Traffic is always a double-edged sword. Unrestrained hype doesn’t just rebound on him personally—it forces the entire crypto community to carry a massive burden of public-opinion pressure. Without foundational business support, the louder the spectacle propped up purely by money, the closer the crisis becomes.$BTC $BNB $ETH #孙宇晨景甜 #霍尔木兹海峡战事再起
Even CZ couldn’t stand it anymore and publicly advised him to rein it in—don’t use public opinion to destroy others. Looking back at Sun Yuchen’s past series of actions: he once booked a meal with Buffett but backed out at the last minute; he spent several million dollars to buy Banana art to generate buzz—again and again, the boundary of marketing keeps retreating, and the bottom line gets pushed lower and lower. This time, there’s a high chance he’ll step onto a huge landmine.
CZ, too, once crossed industry red lines. Back then, he paid tens of billions in the form of the highest fines to complete a settlement. Binance is an industry “gold mine” that can generate ongoing revenue, with a solid, real-business foundation—so it has the confidence to negotiate and maneuver.
By contrast, Sun Yuchen only has book-entry wealth, with no core foundation that can continuously generate cash. This controversy has already sparked widespread intense backlash across the internet, with a fierce nationwide wave of public opinion. The crypto world itself is in a highly sensitive public-opinion environment, yet he deliberately tries to ride the entertainment industry’s top-tier celebrity attention, aiming to extract all the benefits of star-driven traffic.
Traffic is always a double-edged sword. Unrestrained hype doesn’t just rebound on him personally—it forces the entire crypto community to carry a massive burden of public-opinion pressure. Without foundational business support, the louder the spectacle propped up purely by money, the closer the crisis becomes.$BTC $BNB $ETH #孙宇晨景甜 #霍尔木兹海峡战事再起