$Sun Xiaosheng #牛来
Niu Lai is the most perfect “comparison template” for Sun Xiaosheng: both share the same IP gene. Niu Lai has used 5 days to complete the full lifecycle of “IP breakthrough → community consensus → entering Alpha → charging toward 60 million”; whereas Sun Xiaosheng broke through on Hunan TV on 8/31 (the national marketing master) with the “Journey to the West” nationwide conversation. Theoretically, the Sun Xiaosheng IP market will surpass Niu Lai.