In this move, Charles Schwab’s step has put it ahead of all traditional brokerage firms
In May, Charles Schwab launched spot trading for BTC and ETH.
At the time, many people said, “This is just a test.”
Three months later, it added SOL, AVAX, and LINK.
When Schwab rolled out BTC/ETH in May, its head of digital assets said it was about “giving clients a chance to access digital assets”—try it and see; if it doesn’t work, fine.
On August 27, in a new announcement, it added direct trading for SOL, AVAX, and LINK.
SOL and AVAX are Layer 1 smart-contract blockchains—Schwab has started helping clients allocate “ecosystem-type assets.”
LINK is oracle infrastructure—now even the underlying infrastructure of the crypto world is being included in the allocation list.
From “buy a coin and mess around” to “allocate an ecosystem.”
This isn’t just a numerical +3.
It’s a generational leap in understanding.
On the day the news was released, SOL rose 12.9%, LINK rose 5.5%, and AVAX rose 3.6%.
SOL briefly surged above $109, jumping more than 23% in a week.
The cumulative net inflow into U.S. spot Solana ETFs has already surpassed $1.22 billion.
Charles Schwab is one of the world’s largest discount brokerages.
When a giant managing $13 trillion shifts in three months from “supporting only two” to “covering public chains + infrastructure”—
is that still “just a test”?
While Fidelity and Vanguard were still hesitating, Schwab had already moved ahead
Two years ago, the Vanguard Group still rejected crypto products, and only recently allowed clients to trade crypto ETFs.
Fidelity is also laying out a plan, but it’s moving at a half-step slower pace.
Schwab launched BTC/ETH in May. By August, it had added SOL/AVAX/LINK.
While others were still debating whether to enter the market, Schwab was already thinking about “how to allocate an ecosystem.”
That’s the gap in strategic resolve.
Forde Securities put it this way: global traditional finance’s allocation to crypto assets is still below 1%.
Schwab’s move shows you that the remaining 99% of room is being acted on by someone.
Schwab has said it will continue adding more cryptocurrencies and digital assets going forward.
By opening this door—
before the end of the year, you’ll see more traditional brokerages follow suit.
This isn’t just a product announcement.
This is a starting gun.
On Friday, Woersch turned hawkish at Jackson Hole; Bitcoin broke below $80,000, and the broader market is choppy.
But the direction is visible.
When an institution managing $13 trillion spends three months jumping from “two” to “public chains + infrastructure”—
this isn’t here for speculation.
This is here for deployment and planning.
In May, Charles Schwab launched spot trading for BTC and ETH.
At the time, many people said, “This is just a test.”
Three months later, it added SOL, AVAX, and LINK.
When Schwab rolled out BTC/ETH in May, its head of digital assets said it was about “giving clients a chance to access digital assets”—try it and see; if it doesn’t work, fine.
On August 27, in a new announcement, it added direct trading for SOL, AVAX, and LINK.
SOL and AVAX are Layer 1 smart-contract blockchains—Schwab has started helping clients allocate “ecosystem-type assets.”
LINK is oracle infrastructure—now even the underlying infrastructure of the crypto world is being included in the allocation list.
From “buy a coin and mess around” to “allocate an ecosystem.”
This isn’t just a numerical +3.
It’s a generational leap in understanding.
On the day the news was released, SOL rose 12.9%, LINK rose 5.5%, and AVAX rose 3.6%.
SOL briefly surged above $109, jumping more than 23% in a week.
The cumulative net inflow into U.S. spot Solana ETFs has already surpassed $1.22 billion.
Charles Schwab is one of the world’s largest discount brokerages.
When a giant managing $13 trillion shifts in three months from “supporting only two” to “covering public chains + infrastructure”—
is that still “just a test”?
While Fidelity and Vanguard were still hesitating, Schwab had already moved ahead
Two years ago, the Vanguard Group still rejected crypto products, and only recently allowed clients to trade crypto ETFs.
Fidelity is also laying out a plan, but it’s moving at a half-step slower pace.
Schwab launched BTC/ETH in May. By August, it had added SOL/AVAX/LINK.
While others were still debating whether to enter the market, Schwab was already thinking about “how to allocate an ecosystem.”
That’s the gap in strategic resolve.
Forde Securities put it this way: global traditional finance’s allocation to crypto assets is still below 1%.
Schwab’s move shows you that the remaining 99% of room is being acted on by someone.
Schwab has said it will continue adding more cryptocurrencies and digital assets going forward.
By opening this door—
before the end of the year, you’ll see more traditional brokerages follow suit.
This isn’t just a product announcement.
This is a starting gun.
On Friday, Woersch turned hawkish at Jackson Hole; Bitcoin broke below $80,000, and the broader market is choppy.
But the direction is visible.
When an institution managing $13 trillion spends three months jumping from “two” to “public chains + infrastructure”—
this isn’t here for speculation.
This is here for deployment and planning.
