🔥 Circle Company signs a sponsorship deal for the front of Chelsea FC football shirts, featuring the USDC digital currency logo at the heart of the brand.
Key highlights of the news:
Main Partner: Chelsea Football Club officially announced the signing of a major sponsorship agreement with Circle Internet Group (issuer of the stablecoin USDC).
Logo Placement: The “USDC by Circle” logo will be clearly displayed in the center of the front of the club’s various team shirts (men’s team, women’s team, and academy shirts) starting from the 2026/2027 season.
First Appearance: “The Blues” shirt will feature the new sponsorship logo for the first time on Sunday during the team’s match against Brighton at “Stamford Bridge” in the Premier League.
Deal Context: This sponsorship ends the search period Chelsea went through for a new main shirt sponsor, to secure commercial and financial stability for the future.
Key highlights of the news:
Main Partner: Chelsea Football Club officially announced the signing of a major sponsorship agreement with Circle Internet Group (issuer of the stablecoin USDC).
Logo Placement: The “USDC by Circle” logo will be clearly displayed in the center of the front of the club’s various team shirts (men’s team, women’s team, and academy shirts) starting from the 2026/2027 season.
First Appearance: “The Blues” shirt will feature the new sponsorship logo for the first time on Sunday during the team’s match against Brighton at “Stamford Bridge” in the Premier League.
Deal Context: This sponsorship ends the search period Chelsea went through for a new main shirt sponsor, to secure commercial and financial stability for the future.