I recently watched the activity for @Dusk . My biggest question isn’t “whether there’s traffic,” but rather: where do all this traffic ultimately end up?
Right now, Dusk × Binance CreatorPad is still running. The prize pool is 480,000 DUSK, and the tasks are very straightforward: create content, trade $DUSK , earn points, and climb the rankings. A few days ago, Binance Square’s AMA also awarded 6,550 DUSK as rewards. From an operations perspective, this playbook really is effective—pull exposure, content volume, and trading actions together, and the short-term numbers won’t look bad.
But the problem is also exactly here.
Writing about Dusk for points is completely different from actually using Dusk. The actions that are easiest to complete for the current tasks still mostly happen on Binance: posting content and trading tokens. However, the user actions that Dusk truly needs should be migrating assets to the mainnet, using a wallet, participating in staking, and even entering applications on DuskEVM.
Especially this year, Dusk has been constantly filling in product gaps: in April, it announced Dusk Connect and an updated wallet; in June, the Boreas upgrade landed on the mainnet. And in the ecosystem, we can already see Sozu, Pieswap, and Dusk Domains. This suggests that “where users go after the event” isn’t completely unsupported.
But what I want to see more right now is another set of data:
After 480,000 DUSK are spent, how many new mainnet wallets are created? How many people migrate assets for the first time? How many become staking users? How many are left after 7 days and 30 days once the activity ends?
If in the end it only leaves a lot of content and a single round of trading volume, then it looks more like buying exposure. If CreatorPad users can truly be brought into Dusk mainnet, then it’s only then that “activity users” become “ecosystem users.”
It’s great to be lively, but what operations ultimately cares about is never how many people came—it’s how many people are still there when they leave.
#dusk $DUSK @Dusk
Right now, Dusk × Binance CreatorPad is still running. The prize pool is 480,000 DUSK, and the tasks are very straightforward: create content, trade $DUSK , earn points, and climb the rankings. A few days ago, Binance Square’s AMA also awarded 6,550 DUSK as rewards. From an operations perspective, this playbook really is effective—pull exposure, content volume, and trading actions together, and the short-term numbers won’t look bad.
But the problem is also exactly here.
Writing about Dusk for points is completely different from actually using Dusk. The actions that are easiest to complete for the current tasks still mostly happen on Binance: posting content and trading tokens. However, the user actions that Dusk truly needs should be migrating assets to the mainnet, using a wallet, participating in staking, and even entering applications on DuskEVM.
Especially this year, Dusk has been constantly filling in product gaps: in April, it announced Dusk Connect and an updated wallet; in June, the Boreas upgrade landed on the mainnet. And in the ecosystem, we can already see Sozu, Pieswap, and Dusk Domains. This suggests that “where users go after the event” isn’t completely unsupported.
But what I want to see more right now is another set of data:
After 480,000 DUSK are spent, how many new mainnet wallets are created? How many people migrate assets for the first time? How many become staking users? How many are left after 7 days and 30 days once the activity ends?
If in the end it only leaves a lot of content and a single round of trading volume, then it looks more like buying exposure. If CreatorPad users can truly be brought into Dusk mainnet, then it’s only then that “activity users” become “ecosystem users.”
It’s great to be lively, but what operations ultimately cares about is never how many people came—it’s how many people are still there when they leave.
#dusk $DUSK @Dusk
