(Source: China Civil Aviation Network)

Source: China Civil Aviation Network

(China Civil Aviation News), China Civil Aviation Network Reporter Jia Puyu, Correspondent Chen Qiannuan: Recently, Xiamen Airlines’ in-flight catering teamed up with tea beverage brand Bawang Cha Ji to bring their co-branded tea drinks and desserts onto flights at an altitude of 10,000 meters. Passengers departing from Xiamen, Fuzhou, Quanzhou, Tianjin, and Hangzhou with a flight duration of 90 minutes or more can pre-order by selecting items in the official Xiamen Airlines app or mini program, and enjoy the fragrances of Chinese tea in the cloud.

As the first co-creation exploration between the two parties in the in-flight catering sector, this collaboration introduces the “Charcoal-Grilled Orange Peel Wuyi Rougui Tea” and the “Golden Orange Flowing Cloud Cake.” The tea uses Wuyi Rougui as its base, roasted through traditional rock-tea processing to preserve its rich aroma, and incorporates three-layer citrus flavors: the orange peel from Nanyue, Chenpi from Quzhou, and lemon peel from Anyue. The triple citrus fragrance makes the traditional rock tea feel even fresher and more crisp, awakening passengers from the sluggishness of high-altitude monotony. At the same time, 0 sugar, 0 fat, and 0 calories make it even lighter and worry-free. The cake features a delicate sponge base with a two-layer filling of tea jelly and milk custard. With every bite, it feels light and refreshing, as if one were placed among the clouds and mist over Fujian. Passengers who order the “Orange” as You Wish co-branded set will also receive a refrigerator magnet set called “Cloud Shadow Accompanying Me.”

The co-branded benefits will also extend to the ground. At Xiamen Gaoqi and Fuzhou Changle International Airports, passengers can use their Xiamen Airlines tickets to enjoy a 15% discount at designated Overlord Tea Girl stores. In addition, the Xiamen Airlines (Xiamen) VIP lounges have also added a range of Overlord Tea Girl beverages, so that the aroma of tea can accompany the entire journey.

This cross-industry collaboration stems from both parties’ shared understanding of Eastern tea culture. Xiamen Airlines, a homegrown carrier in Fujian, has long been committed to bringing local flavors and landscapes into in-flight dining, and, through its globally connected route network, promoting food and tea-drinking culture. Overlord Tea Girl, on the other hand, adheres to the理念 “With Eastern tea, meet the world,” striving to take Eastern tea leaves to the world. The two sides will continue to deepen their cooperation, exploring more possibilities for integration around the route network and tea culture—so that the fragrance of Eastern tea will meet the world along Xiamen Airlines’ global flights. (Edited by: Li Jiaowei; Proofread by: Jin Jieni; Reviewed by: Cheng Ling)