Amer Sports reported second-quarter revenue of $1.633 billion on August 18, up 32% year on year, or 30% excluding currency effects, according to Jiemian News. Direct-to-consumer sales rose 40% and accounted for about 55% of group revenue, a record high, while wholesale revenue increased 24%. China revenue climbed 36% to $556 million, making it the company’s largest single regional market, and adjusted gross margin rose 710 basis points to 65.8%.

The company lifted its full-year 2026 revenue guidance to 24% from a prior range of 20% to 22%, and raised its adjusted operating margin outlook to 14.2% to 14.5% from 13.4% to 13.7%. By brand, technical apparel revenue, led by Arc’teryx, rose 32% to $674 million; outdoor performance revenue, led by Salomon, increased 37% to $569 million; and ball sports revenue, led by Wilson, grew 24% to $390 million. Amer Sports said Salomon added 13 stores in Greater China in the quarter, bringing its total to 315, and expects to add 45 more stores in Greater China in 2026. Arc’teryx opened a large flagship store in Chengdu and plans to open 10 to 12 net new stores in Greater China this year.