There’s another new move from X, the platform under Elon Musk, according to reports.
CoinDesk reports that X is already in early talks with partners and plans to pay influencers and content creators with stablecoins such as $USDC under a brand-new “Original Content Rewards Program,” gradually replacing the existing revenue-sharing model.
Here are several signals worth watching:
1. Crypto payments are accelerating their penetration into social platforms. This is not just a simple “token-for-subsidy” approach—it’s using stablecoins to rebuild the infrastructure of the creator economy: faster settlements, frictionless cross-border payments, and programmability.
2. Starlink, SpaceX’s satellite internet service, has already taken a step ahead by using stablecoins to collect cross-border payments. This time, X is extending the same path. Musk-linked companies’ preference for stablecoins is becoming increasingly clear.
3. Key personnel are in place. This past March, Musk recruited Benji Taylor, the design lead, from Coinbase’s Base blockchain. Taylor has a background in wallets and DeFi. Talent placement has preceded product rollout—this is a strategy Musk has consistently used.
4. The industry trend is resonating. The report mentions that insiders are also taking part in tests of stablecoin influencer commission schemes on other social platforms. This suggests that what X is doing isn’t an isolated attempt, but rather an upgrade of the compensation system across the entire social media industry.
While $USDC may seem like just another stablecoin, it is quietly becoming a new settlement layer for the creator economy. Only when major platforms start paying salaries with it does the “practical narrative” of crypto assets truly come to life.
#稳定币 #创作者经济 #Web3
CoinDesk reports that X is already in early talks with partners and plans to pay influencers and content creators with stablecoins such as $USDC under a brand-new “Original Content Rewards Program,” gradually replacing the existing revenue-sharing model.
Here are several signals worth watching:
1. Crypto payments are accelerating their penetration into social platforms. This is not just a simple “token-for-subsidy” approach—it’s using stablecoins to rebuild the infrastructure of the creator economy: faster settlements, frictionless cross-border payments, and programmability.
2. Starlink, SpaceX’s satellite internet service, has already taken a step ahead by using stablecoins to collect cross-border payments. This time, X is extending the same path. Musk-linked companies’ preference for stablecoins is becoming increasingly clear.
3. Key personnel are in place. This past March, Musk recruited Benji Taylor, the design lead, from Coinbase’s Base blockchain. Taylor has a background in wallets and DeFi. Talent placement has preceded product rollout—this is a strategy Musk has consistently used.
4. The industry trend is resonating. The report mentions that insiders are also taking part in tests of stablecoin influencer commission schemes on other social platforms. This suggests that what X is doing isn’t an isolated attempt, but rather an upgrade of the compensation system across the entire social media industry.
While $USDC may seem like just another stablecoin, it is quietly becoming a new settlement layer for the creator economy. Only when major platforms start paying salaries with it does the “practical narrative” of crypto assets truly come to life.
#稳定币 #创作者经济 #Web3