NiuLai Meme’s popularity has skyrocketed, with its market value surging past $52 million for a new high. Riding the momentum of the release of the namesake film, *NiuLai*, which raked in RMB 24.3 million in 5 days, this Meme coin on the BSC chain has once again become the community’s focus.

Movie box office and Meme market momentum are resonating—this “film + crypto” synergy is drawing more and more users who previously weren’t paying attention to the chain to enter the market. When a cultural IP breaks out beyond its niche, it often becomes the sharpest catalyst for a Meme coin.

That said, one reminder: the Meme sector is highly volatile. A new market-value high doesn’t necessarily mean the rally will continue. Take a rational view of FOMO emotions and manage your position well—that’s the lasting way forward.