Why all of a sudden are so many people writing TermMax these past two days?
In the past two days, you can almost find TermMax everywhere on the Binance Square.
The reason is actually quite straightforward: Booster is here.
Once the leaderboard, Top 500, and verification time are put on display, a large number of people who hadn’t even researched TermMax suddenly jump in.
This ongoing event requires that the Chinese leaderboard ranks within Top 500 at the snapshot, and that participants complete the Booster verification within the specified window.
But I think the really interesting part of this campaign isn’t just the rewards.
It’s essentially a sudden “attention pressure test” for TermMax.
Once more than 30,000 people start researching a single project at the same time, you can’t possibly capture them with just the five words “fixed-rate borrowing and lending.”
Users will keep asking:
What can the product do right now?
What’s different between V2 and the previous version?
Why should I use fixed-rate, instead of continuing with the familiar floating-rate borrowing?
In TermMax’s current app, beyond lending/borrowing, you can already see different entry points like Alpha, Vault, limit orders, and multi-chain markets.
Booster can bring people to the doorstep.
But after the event ends, how many people are still willing to keep opening TermMax—that number is what I find more interesting.
Traffic can be bought, but retention depends on the product.
@TermMax #TermMax
In the past two days, you can almost find TermMax everywhere on the Binance Square.
The reason is actually quite straightforward: Booster is here.
Once the leaderboard, Top 500, and verification time are put on display, a large number of people who hadn’t even researched TermMax suddenly jump in.
This ongoing event requires that the Chinese leaderboard ranks within Top 500 at the snapshot, and that participants complete the Booster verification within the specified window.
But I think the really interesting part of this campaign isn’t just the rewards.
It’s essentially a sudden “attention pressure test” for TermMax.
Once more than 30,000 people start researching a single project at the same time, you can’t possibly capture them with just the five words “fixed-rate borrowing and lending.”
Users will keep asking:
What can the product do right now?
What’s different between V2 and the previous version?
Why should I use fixed-rate, instead of continuing with the familiar floating-rate borrowing?
In TermMax’s current app, beyond lending/borrowing, you can already see different entry points like Alpha, Vault, limit orders, and multi-chain markets.
Booster can bring people to the doorstep.
But after the event ends, how many people are still willing to keep opening TermMax—that number is what I find more interesting.
Traffic can be bought, but retention depends on the product.
@TermMax #TermMax