It’s taken off! Piper Sandler initiates coverage with a “buy” rating for $SOFI , with a target price of $22, and says the current level is an “attractive entry point for long-term investors,” because SoFi is entering its next phase of growth.

The firm expects that by 2028, SoFi’s revenue will grow at a 22% CAGR and its adjusted EBITDA will grow at a 27% CAGR, as SoFi combines large-loan and debt-integration opportunities with a broader ecosystem spanning checking, savings, investing, credit cards, and insurance.

The real flywheel effect is cross-selling, with product growth of 43%, surpassing the 35% member growth from the second quarter. Piper says that as customers add more products, this will enhance engagement, lifetime value, and the durability of growth.