$Cowlai A piece of animation made by a renovation team-turned-film crew, rough enough to make you laugh, yet it suddenly went viral online.

The same-named coin popped up alongside it. In just a few days, its market cap jumped from extremely low to the tens of millions of dollars range. Those who got in early already got returns that are downright absurd—so absurd that some can even achieve financial freedom.

This kind of thing isn’t new in the crypto world.

Sometimes hype comes fast, and it also fades fast.

Cowlai reminds us that while the narrative can be utterly ridiculous, the power of emotion is still real.

As Cowlai has reached where it is today, all I can feel is that the market sometimes makes a little room for these unexpected twists.