Niu Lai almost 30M in the morning—this is something I didn’t expect; it really went beyond my expectations.

Although I missed the timing, it’s still a good thing that Niu Lai can pull itself up.

It shows that the Chinese meme market is still认可, and that even in Web2,热点 can still produce huge golden dogs.

But Niu Lai is a wave of emotional hype—it's here quickly and leaves just as fast. After a short-term big surge, it will likely be weak and lifeless in the long run; maybe in about half a month, hardly anyone will remember it, and it probably won’t get pushed on Douyin much anymore.

Haqimi is a long-term hotspot. It’s already been four or five years—one of those narratives whose popularity stays online.

Even now, if you’re on the domestic internet, you can still see Haqimi every day. It’s already become something like a cultural fixture.

A long-running narrative needs long-term accumulation. Haqimi has been around for ten months, and it feels like it’s about to start moving soon.

Haqimi is full of promise in the future!

$哈基米