《Cow Comes》 At the beginning of its run, the box office was only a few thousand yuan. Then, thanks to netizens’ meme-making, taboo-hunting curiosity, and remixes, it suddenly exploded in the opposite direction.

When nobody talks about it, it might be worthless.
When everyone starts discussing it, the price itself becomes a vessel for attention.

Memes are like this—and so are bull markets.

First comes attention, then consensus; with consensus in place, people only then begin to study value.