A day’s closure at the Life Square store of PDD (胖东来) sparked a wave of attention: nearby, an entire street of vendors didn’t set up their stalls either. This small matter went viral not just because one mall drew crowds, but because it made the standard of a “good mall” tangible: customers are willing to linger, and small businesses around it can also see hope. Commerce has never only been about locking foot traffic into one’s own storefront; the harder-to-replicate competitive advantage is being able to bring an entire street to life together. For consumers, this kind of everyday vibrancy is also a real convenience. When you visit a mall, do you specifically go look at the surrounding shops, or do you handle everything just within the mall? #PDDClosedForDay