$HBAR e McLaren: is this adoption or just advertising?
McLaren has entered into a multi-year partnership with the Hedera Foundation. The first use case is straightforward: digital collectibles running on the Hedera network, with free drops on GP weekends. Additionally, the Hedera brand gains space on the car and on the team's uniforms (F1 and IndyCar).
My view: it's not news to 'pump' by itself.
It's news of brand + product. If McLaren implements this consistently and the audience genuinely engages, it becomes traffic and network demand. If it remains just a one-off drop, it's just advertising.
McLaren has entered into a multi-year partnership with the Hedera Foundation. The first use case is straightforward: digital collectibles running on the Hedera network, with free drops on GP weekends. Additionally, the Hedera brand gains space on the car and on the team's uniforms (F1 and IndyCar).
My view: it's not news to 'pump' by itself.
It's news of brand + product. If McLaren implements this consistently and the audience genuinely engages, it becomes traffic and network demand. If it remains just a one-off drop, it's just advertising.
