The Chinese concept stocks are turning green again; the index keeps falling, and those who hold on remain miserable. On August 10, Pinduoduo opened a top-level entry on the app’s home page called “Fastest Tomorrow Delivery,” putting it on par with the “100 Billion Subsidies.” It sells fruits, fresh food, and daily necessities, with delivery to core cities by the next day. If it’s late, you get a 3-yuan coupon compensation.

Yesterday, Chinese concept stocks collectively dived. If you were holding positions, congratulations—you got hit and now it’s painful again. These companies never seem to stop. After the “100 Billion Subsidies” run, they moved on to instant retail; once one opens a new track, the whole industry follows, and there’s no differentiation—just everyone burning cash against each other. Price wars, subsidy wars, delivery fees, discount coupons—the profits all leak out through these channels.

In Pinduoduo’s first quarter, its transaction services revenue surpassed ad revenue for the first time, indicating it’s moving toward heavy-asset operations. Warehousing, fulfillment, and logistics all require big investments: after setting up more than 150 shared warehouse nodes, it directly pushes next-day delivery to the forefront of the home page. Consumers get cheaper prices, but shareholders have to stomach the consumption. Good times for buyers—another endless battle for shareholders.

Don’t think the bad news is over. Nothing of the sort—there’s always another blade coming. The fate of those who hold Chinese concept stocks is hard; when you buy, you think you’ve found the bottom, but when you hold, you realize there’s another bottom underneath it. Damn it.

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