I referenced the Yiwu Index, so I bet that Spain could win the championship 🏆
Yiwu Index: 70% of World Cup cheering merchandise worldwide is produced in Yiwu. Overseas distributors place orders for popular teams’ merchandise in advance. The order volume for each team’s merchandise is used as a barometer for who will win—this is the Yiwu Index.
🔶 Past cases:
1. 2014 Brazil World Cup: a gap in German flag orders → Germany won
2. 2018 Russia World Cup: France champion commemorative merchandise sold out early → France won
3. 2022 Qatar World Cup: an Argentina customer pre-ordered and customized a Samsung championship jersey → Argentina won
🔶 Yiwu order heat for the 2026 Mexico–Canada–USA World Cup
1. Pre-match total orders #1: Brazil
Before the tournament, Brazil’s jersey and flag shipments led by a wide margin. They were the most favored team among global distributors, but Brazil exited the competition early in the Round of 16, breaking the rumor that “the team with the most orders is automatically the champion.”
2. After the knockout stage/semifinals, the order trend shifts: Spain
After France were eliminated by Spain in the semifinals, orders for Spain’s merchandise surged. Before the final, market opinion relied on the “Yiwu rule,” with most people believing Spain was the championship favorite indicated by Yiwu orders.
Final matchup: Spain vs. Argentina
Yiwu Index: 70% of World Cup cheering merchandise worldwide is produced in Yiwu. Overseas distributors place orders for popular teams’ merchandise in advance. The order volume for each team’s merchandise is used as a barometer for who will win—this is the Yiwu Index.
🔶 Past cases:
1. 2014 Brazil World Cup: a gap in German flag orders → Germany won
2. 2018 Russia World Cup: France champion commemorative merchandise sold out early → France won
3. 2022 Qatar World Cup: an Argentina customer pre-ordered and customized a Samsung championship jersey → Argentina won
🔶 Yiwu order heat for the 2026 Mexico–Canada–USA World Cup
1. Pre-match total orders #1: Brazil
Before the tournament, Brazil’s jersey and flag shipments led by a wide margin. They were the most favored team among global distributors, but Brazil exited the competition early in the Round of 16, breaking the rumor that “the team with the most orders is automatically the champion.”
2. After the knockout stage/semifinals, the order trend shifts: Spain
After France were eliminated by Spain in the semifinals, orders for Spain’s merchandise surged. Before the final, market opinion relied on the “Yiwu rule,” with most people believing Spain was the championship favorite indicated by Yiwu orders.
Final matchup: Spain vs. Argentina