Trump Media Expands $BTC Stash to $900 Million Despite H1 Unrealized Losses Trump Media & Technology Group, the parent company of Truth Social, revealed a significant expansion of its cryptocurrency holdings despite recording substantial paper losses in the first half of 2026. According to its latest earnings disclosure, the firm held 9,477 $BTC worth $557 million at the end of June. An aggressive buying spree in July added 4,661 BTC to its reserves, bringing its total treasury to 14,139 BTC. At current market prices, this Bitcoin stash is valued at over $904 million. The aggressive accumulation comes alongside heavy accounting losses caused by broader market volatility. The company reported $306.7 million in unrealized losses on its digital asset portfolio - which also includes Cronos (CRO) - during the first half of the year. These paper markdowns contributed heavily to Trump Media's second-quarter net loss of $238 million, even as Q2 revenue grew 89% year-over-year to $1.7 million. In tandem with the financial report, the company withdrew its SEC filings for three proposed crypto spot ETFs. Market reaction was negative following the release, with DJT shares sliding over 8% during regular trading to close at $9.39, extending year-to-date losses to nearly 29%. Donald Trump retains a 41.5% stake in the company - worth roughly $1.07 billion - which was transferred into a trust managed by his eldest son prior to his inauguration. Despite the stock pressure and accounting drag, Trump Media’s strategy mimics corporate treasury models like MicroStrategy, treating paper losses as temporary while systematically growing its long-term Bitcoin reserves. #BTC Price Analysis# #Bitcoin Price Prediction: What is Bitcoins next move?#