Yesterday I helped a project team review the data, staring at the Excel spreadsheet, I was stunned for a few seconds.
The data was too counterintuitive:
I only invested ≈4000 dollars in Token rewards + CreatorPad tasks, and as a result, I gained over 2100 real new active addresses on-chain within 7 days, with transaction volume increasing directly by 4.2 times (can be verified on-chain).
This conversion rate... is not just one order of magnitude higher than what I spent on X for promotions and getting big influencers to shout for me.
At that moment, I realized that many people's understanding still stays at the stage of 'the square is just for releasing news.'
So I stayed up all night going through the Binance Square from start to finish, from the Feed era to the current super closed loop.
Writing this article - I consider it the most hardcore and independent panoramic analysis of 2026.
Deeper and harsher than any article seen before. Welcome to battle.
------------------
1. How did Binance Square come about? (Stop calling it Feed)
Many people still have a stereotypical impression of it, but it has long evolved:
By the end of 2022 → Binance Feed: At that time, it was indeed just an information aggregation page, solving the pain point of "users being too lazy to switch apps to read news."
By the end of 2023 → Officially renamed Binance Square, starting to crazily shift towards a UGC social platform.
2024-2025 → Write to Earn + Creator Rewards + Launchpool linkage go live. Real money is being poured in, and creators and project parties will truly go all in.
January 2026 → Major revision of CreatorPad!
The points mechanism has changed from 'posting quantity is king' to 'quality + real interaction is king'.
The reward pool directly magnified by 5 times, Top 500 points.
Powerpei's judgment:
In a nutshell: Binance doesn't want to just be an exchange, it's creating a 'WeChat' for the crypto world - a super content + trading app.
2. How fierce is CreatorPad now? (Key points of the latest version)
If you are a creator, you must pay attention to this section. The rules have changed now:
Points become more transparent: no longer solely about quantity. Semantic relevance, real interactions (comments/shares/likes/viewing time) significantly increase in weight. Script accounts and water army are basically extinct.
Quality-oriented: reduce the rigid requirements for posting/trading, high-quality content is easier to rank up.
Explosive rewards: Top 500 scoring pool, single campaigns often worth several million dollars in equivalent tokens (Plasma, WAL, LINEA, etc. have already started running).
Trading closed loop: posts with $tag / CA → users click → directly jump to trading → you take a 50% fee share.
Live/audio space: real-time tag tokens, receiving gifts, earning shares, peak listeners in the thousands are common.
I've done the math:
For a medium-sized project, if it posts tasks on CreatorPad + provides rewards, the cost-effectiveness is usually 3-8 times that of X promotions (depending on content quality).
3. Why are project parties now scrambling to the square? (Direct + hidden advantages)
If you are a project party (Project Side), there are two accounts here.
💰 The first account: money that can be seen directly.
Hundred-million-level precise crypto users: the daily active users here far exceed any single KOL's private domain traffic.
UGC explosion: provide some rewards, dozens or hundreds of KOLs actively produce content (with high quality), saving huge content production costs.
Shortest path to conversion: content → trading → you earn commission. A chain completed within the app, no loss due to redirection.
Official support: trending searches, recommended spots, Binance Square Official retweets, this is top-level exposure.
🛡 The second account: hidden long-term value (many people haven't calculated this account).
"Binance system" trust endorsement: content that becomes popular here is naturally perceived by users as more reliable, which is a premium on the platform's credibility.
Pre-heating for Launchpool/Launchpad: Good square data → higher probability of listing. Those who understand, understand.
Data closed loop: real-time viewing of reads/likes/on-chain conversions, strategy iteration is extremely fast.
Community stickiness crushing: many square users are real holders/real traders, which is much stronger than the 'willingness to pay' of pure X traffic.
Powerpei's sharp review:
In a nutshell: It may feel good to trend on X, but what matters is the on-chain behavior that earns real money in the square.
4. In the second half of 2026 - 2027, I bet on 5 directions where the square will explode.
Standing at this point, I dare to make a few predictions:
AI deeply embedded: AI analyzes projects and market conditions, AI matches KOLs, AI summarizes live broadcasts → project parties' customized promotion costs drop dramatically.
Tokenization of points/rewards? Will the square issue its own token, allowing top creators to hold shares and receive dividends? (This is a huge space for imagination.)
On-chain content certification: wallet signatures prevent fake KOLs, increasing trust.
Video/live broadcast weight continues to explode: short videos + native trading sharing, AMA prefers the square over X Space.
What project parties should do: Don't just throw one-time airdrops, build a 'long-term creator alliance' - regularly nurture several vertical KOLs each month, sustainable ROI.
The official should also listen to a word:
Open the API more, allowing projects to customize task templates; make the anti-bot mechanism stricter, don’t let bad coins drive out good coins.
▰▰▰ Finally, throw out a tough question, everyone battle it out ▰▰▰
Do you think the next real killer feature of the square is AI analyzing market conditions, or on-chain certification + point tokens?
Or... will the square directly become "Binance's own X + YouTube + trading terminal"?
The more explosive the opinion, the better, directly @Powerpei, let's keep tearing it up! 💥
If any project parties want to discuss operational data/cooperation, feel free to DM.
Ordinary creators want to know how to quickly rank up, and are welcome to ask.
Let's make this scene even bigger together!
