Day 19｜Crypto Promotion Practical Guide: How to Design Registration Onboarding Copy That Converts
Many people share platform links, but the conversion rate is painfully low. The issue isn’t the platform—it’s your onboarding copy.
Three Deadly Mistakes
❌ Only drop a link: Just send a URL—why would customers trust you?
❌ Create anxiety: “If you miss the bull market, you’re done.” Non-crypto users just feel like you’re trying to fool them.
❌ Self-congratulatory boasting: “Lowest fees, widest variety of coins”—customers don’t care. They care about what they can get.
The Core Formula for High-Converting Copy
Pain Point + Solution + Low-Barrier Action
👉 Example:
What are new people in the circle most afraid of? Fees eating up their profits. Binance offers fee discounts for new users, and the operations are simple—start trading in 3 minutes. Give it a try?
Key Tips
1. Ask about the pain point first: You’re helping customers solve problems, not pushing a platform.
2. Lower the psychological barrier: Use phrases like “try it” and “in 3 minutes” to reduce customer pressure.
3. Build trust: Share your own usage experience—don’t just say it’s good.
Remember: Customers don’t register because of your link. They register because your words make it feel worth trying.
Many people share platform links, but the conversion rate is painfully low. The issue isn’t the platform—it’s your onboarding copy.
Three Deadly Mistakes
❌ Only drop a link: Just send a URL—why would customers trust you?
❌ Create anxiety: “If you miss the bull market, you’re done.” Non-crypto users just feel like you’re trying to fool them.
❌ Self-congratulatory boasting: “Lowest fees, widest variety of coins”—customers don’t care. They care about what they can get.
The Core Formula for High-Converting Copy
Pain Point + Solution + Low-Barrier Action
👉 Example:
What are new people in the circle most afraid of? Fees eating up their profits. Binance offers fee discounts for new users, and the operations are simple—start trading in 3 minutes. Give it a try?
Key Tips
1. Ask about the pain point first: You’re helping customers solve problems, not pushing a platform.
2. Lower the psychological barrier: Use phrases like “try it” and “in 3 minutes” to reduce customer pressure.
3. Build trust: Share your own usage experience—don’t just say it’s good.
Remember: Customers don’t register because of your link. They register because your words make it feel worth trying.