InfoFi as we knew it is basically over and in my opinion, it was heading there anyway.

👉When Nikita Bier announced major changes to the API guidelines, it wasn’t just a policy update. It exposed a deeper problem. Not long after, platforms like KaitoAI and Cookie3 sunset their InfoFi products, and the pattern became clear.

👉The current design of InfoFi was flawed from the start.

Instead of rewarding insight, it rewarded output. Quantity over quality. AI slop over thoughtful content. Many projects were sold the idea that InfoFi would “solve distribution,” only to realize later it was a poison pill. Lots of impressions, very little signal.

👉At its core, InfoFi became a lemons market. Below-average KOLs competing for the same incentives, while strong creators stayed away. Why risk your reputation for a system that doesn’t value credibility or long-term trust?

And that’s the key point: impressions don’t build ecosystems.
Conversions do. Understanding does. Real engagement does.

👉So what now?

Social and finance isn’t going away, it’s evolving.

🔥This is where Binance Square really stands out. Instead of gamifying noise, it connects real users, real identities, and real financial actions. Content isn’t floating in a vacuum, it’s contextual, actionable, and tied to an ecosystem people actually use.

🔥And then there’s CreatorPad.

This feels like the opposite of InfoFi. Instead of extracting value from creators, it gives them infrastructure. Tools to build communities, launch ideas, and grow alongside users not at their expense. No race to the bottom. No incentive to spam. Just alignment.

💪This is how Super Apps are formed:
social discovery, trust, finance and distribution in one place.

🔥InfoFi tried to financialize attention.
Binance Square is organizing it.

Opportunities don’t come from shouting louder anymore. They come from being in the right ecosystem when real participation matters. And that’s where things are starting to get interesting again.

#Binance #BinanceSquare #InfoFi