"Whoever has the best memes wins."

This is Musk’s understanding of how information spreads on the internet, and it’s also the most authentic snapshot of today’s Web3.

Many people think memes are only a meme format, a single image, or even a short-term hype.

But a true meme has never been just the image itself; it’s a cultural carrier that can spread quickly, build consensus, and activate communities.

Competition on the internet is, in essence, competition for attention; and memes are one of the ways with the lowest cost to capture attention and the highest efficiency in spreading.

Why are more and more brands doing memes? Why are more and more Web3 projects building communities around memes?

Because technology can be copied, products can be imitated, but culture and community are hard to replicate.

A truly successful Meme ultimately leaves behind not just traffic, but a sense of identity; not just hype, but consensus.

So, Meme’s end goal is never price, but culture; and culture’s end goal is community.

Perhaps, this is the real meaning of what Musk said, "Whoever has the best memes wins."