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Dear Binance community members!

As the cryptocurrency market continues to evolve, Binance remains committed to creating a transparent and structured listing system that fosters innovation while prioritizing user protection, regulatory compliance, and the long-term quality of projects.

This announcement describes various listing options on Binance. By fully explaining these pathways and requirements, we aim to help projects better understand how to interact with the Binance listing ecosystem, while assuring users of the quality and legitimacy of the assets that are listed.

For projects interested in listing on Binance, detailed instructions for submitting applications and important security reminders are provided at the end of this announcement.

Overview of alternative listing pathways on Binance and choosing the best option:

Binance offers several listing options tailored to different stages of development and project needs.

  • Binance Alpha is a token pre-selection platform aimed at finding promising early-stage crypto projects in the Web3 ecosystem, and offers token dissemination opportunities such as pre-token generation events (Pre-TGE), Prime Sale Pre-TGE, token generation events (TGE), Alpha airdrops, and community engagement programs, including Booster, which help projects gain traction before official listing.

  • Binance Futures is the world's largest crypto futures platform by trading volume. Users can use futures and other derivatives to provide liquidity, express their views on the market, and hedge their portfolios against unexpected market fluctuations. Derivatives allow for opening both long and short positions without physical ownership of the underlying tokens.

  • Binance Spot is the world's largest spot crypto platform by trading volume, allowing users to directly buy, sell, and store high-quality crypto assets, facilitating asset ownership and long-term holding. In addition to direct listing on the spot, Binance offers numerous opportunities for projects to enhance visibility and user engagement, including airdrops for holders, Launchpool, and Megadrop.

These initiatives help projects at the start gain momentum, engaging a wide audience from Binance, while users gain access to tokens even before their official listing on the spot.

To assist projects in choosing the optimal listing pathway, the table below classifies them by token status and life cycle stage — from early-stage to mature tokens with established reputations. Each combination corresponds to different listing products that best fit the current development stage of the project, token status, and market potential.

Project life cycle

Token status

Possible listing pathway

Project at an early or intermediate stage


(e.g., just launched or actively developing, growing user base, increasing product popularity)

No immediate plans for token launch

Alpha: Pre-TGE, Booster

Planned token launch

Alpha: Fixed Price TGE, Bonding Curve-Based TGE, Alpha Airdrop, Booster Program

Token in circulation

Alpha: Alpha Airdrop, direct placement in AlphaFutures: direct listing on Futures

Mature project


(e.g., the product has high market fit, proven effectiveness, active audience, sustainable partnerships)

No immediate plans for token launch

Alpha: Prime Sale Pre-TGE, Booster Program

Planned token launch

Alpha: Prime Sale Pre-TGE, Booster ProgramSpot: Launchpool, Megadrop, airdrops for holders

Token in circulation

Futures: direct listing on FuturesSpot: airdrops for holders, direct listing on spot

Listing requirements and update process:

Binance follows a structured three-stage listing process: Binance Alpha, Binance Futures, and Binance Spot. This gradual approach allows for a thorough assessment of the project's potential and performance at each stage.

  • Binance Alpha is the initial stage where promising projects are presented to the community.

  • Projects that demonstrate strong performance and meet key criteria may be placed on Binance Futures — expanding trading opportunities through perpetual contracts.

  • Projects that meet the necessary criteria may be immediately listed or elevated to Binance Spot — providing full access to the market and liquidity.

This phased approach promotes quality projects, providing users with confidence, and projects with a pathway to greater market presence.

The transition between stages is based on a comprehensive evaluation — taking into account the project's fundamental indicators, secondary market metrics, user engagement, and compliance. The assessment is comprehensive but typically encompasses key directions (the list is not exhaustive):

  • Product quality

  • Actual product popularity

  • Utility

  • User metrics

  • Business model and revenue model

  • Growth potential

  • Tokenomics

  • Team experience

  • Assessment of technical risks

  • Compliance with regulatory requirements

  • User protection

For projects with tokens already in circulation, additional metrics such as performance, trading volume, valuation, liquidity, and token distribution are also considered in the evaluation.

In all cases, Binance will verify tokens for compliance.

Sometimes, a listing on Futures may be offered at the Alpha placement stage. This depends on the project's fundamental indicators, market metrics, compliance with market rules, and other factors. Futures listings are conducted only in collaboration with the project team, but the final decision on placement is made solely by Binance at its discretion.

How to apply:

Interested projects can apply through the following channels:

  • Spot listing: submit your application through the general Binance listing application form.

  • Futures listing: submit your application through the Binance Futures listing application form.

  • Alpha placement: submit your application through the Binance Alpha application form.

Notes:

  • Ensure that the listing application is filled out directly by the project's founder or a key team member, and that it contains all relevant information for a thorough and timely review. We have previously stated that applications from third parties are not accepted and will continue to consider only direct applications from the project team. Applicants must provide information for KYC.

  • For any questions regarding the listing process, please refer to our detailed FAQ.

Community warning: be vigilant against fraudulent actions by third parties impersonating Binance

We have recorded a significant increase in attempts at fraud, with perpetrators impersonating Binance employees (including the Business Development team), official 'listing agents' or 'authorized intermediaries'. They often promise guaranteed listing in exchange for payment. Such claims are outright fraud. No application guarantees listing, and Binance does not charge any fees for reviewing a project or submitting a listing application.

To protect your project and community, strictly adhere to the following principles:

  1. Binance does not support or recognize any third-party intermediaries. Binance does not appoint, accept, or recommend any individual or agency to submit a listing application or negotiate on behalf of the project. Anyone claiming to represent Binance in exchange for payment is a fraud.

  2. Direct communication only. All inquiries regarding listing should be made exclusively directly through the core project team (e.g., founders, co-founders, C-level executives). We do not collaborate or consider applications submitted through external 'consultants', 'advisors', or 'agents'. All participants in the Binance listing communication group must belong to the core team, provide information for KYC, and disclose their identity.

  3. Immediate disqualification for using intermediaries. If Binance discovers that a project has submitted a listing application through third parties, such application will be immediately disqualified, and the project will be blacklisted for future applications. Project teams that proactively report intermediaries or provide accurate information will receive priority in the application review.

Blacklist based on Binance's internal audit results:

Binance has been notified of individuals and companies that unlawfully claim to be 'Binance listing agents' or offer to list tokens on Binance for payment. Be cautious and remember: Binance does not grant such authority to anyone. The following have been blacklisted by Binance (not exhaustive):

  • BitABC

  • Central Research

  • May / Dannie (Central Research)

  • Andrew Lee (BitABC)

  • Suki Yang

  • Fiona Lee (@zhuzhu813)

  • Kenny Z (@zkenny68)

Our commitments to action:

Binance will take decisive action, including legal measures, against fraudulent brokers identified through reports. We maintain a special channel for reporting fraud. If approached on behalf of Binance — as employees, affiliates, or representatives — and requested to pay for trading support, help with listing, or other rewards, please report it to us immediately. We offer a reward of up to $5 million for verified information.

How to report violations:

We value and encourage ongoing public oversight. Anyone with credible information — including those who have received or encountered data about intermediaries, agents, or reward requests — is encouraged to carefully document and preserve all evidence (screenshots, audio recordings, or other supporting materials) and report through our official reporting channel: audit@binance.com.

Important reminder:

No legitimate Binance representative will ever ask for payment for listing services. If approached by an individual or group demanding payment in the context of Binance listing — this is fraud. Do not engage and do not transfer any funds.

Be vigilant and always verify communications through our official channels. Protect your project — contact Binance directly.

Further reading for reference:

  • Important notice regarding listing on Binance and its requirements

  • Important reminder for projects regarding security: be vigilant against fake listing agents and fraud

Note: there may be discrepancies between the original English text and translated versions. In case of conflicting points, refer to the English original for the most accurate information.

Thank you for your support!

The Binance Team

12.17.2025

Note: This announcement was updated on 12.17.2025 to add additional information regarding blacklisted accounts.

Please note: there may be discrepancies between this original English content and any translated versions (such versions may be generated by artificial intelligence). In the event of any discrepancies, please refer to the original English version for the most accurate information.