The State Administration for Market Regulation is publicly soliciting opinions on the "Guidelines for Enforcement of Advertising Citation Content (Draft for Comments)". In recent years, some operators have relied on obviously tailored research reports and other materials to engage in "carrot pit-style citation" in advertising, artificially creating hype such as "original" and "first"; some operators have used methods like "large fonts to attract attention, small fonts to disclaim" in advertisements, highlighting the selling points of goods or services while significantly downplaying unfavorable information that may affect consumer purchasing decisions. The aforementioned behaviors disrupt market order, exacerbate "involution-style" competition, and harm the legitimate rights and interests of consumers, necessitating further regulation.