bbc

Bank of America expects the price of the iPhone Pro #XRPDrops5%To$1.12 to rise by $200 after Cook warned that costs are "unsustainable".

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27 sources

Bank of America maintains a "buy" rating on Apple stock with a price target of $380, anticipating a cumulative price increase of $200 for the iPhone Pro and Pro Max models.

Cook reported to the Wall Street Journal that price hikes are "inevitable" as memory chip costs have more than doubled since October 2025.

Research firm Omdia expects global smartphone prices to rise by about 20% during 2026, driven by growing demand for artificial intelligence and helium supply disruptions caused by the conflict with Iran.�