Binance published an interpretation of the token listing mechanism on platform X, stating that Binance does not profit from the token listing process. 100% of the token distribution from all projects is returned to users, distributed through various market activities, including Alpha airdrops, Launchpool, Hodler airdrops, trading activities, and Earn activity revenue plans. Binance's business model is very simple: it relies on a small amount of trading fees rather than income from token listings. At the same time, Binance requires project parties to pay a refundable security deposit, which serves to prevent project parties from profiting from market fluctuations in the short term while ensuring that project parties continue to fulfill their commitments after the token listing. Once the project party has fulfilled its commitments, the deposit will be fully refunded.

In addition, for early projects, Binance Alpha is the best market launch path, and there are no listing fees. Alpha connects real users with potential projects through airdrops, Booster programs, Pre-TGE, and TGE events, establishing transparency and trust before officially launching on exchanges.

Finally, Binance stated that as of October 2025, a total of 217 projects have joined Alpha, of which 103 have launched futures and 36 have launched spot trading, completing exchange listings after meeting growth standards.