Key takeaways
The Weeknd's After Hours Til Dawn World Tour, sponsored by Binance, is the first-ever worldwide concert series to incorporate Web3 technologies.
We're offering official Souvenir NFTs to all The Weeknd World Tour ticket holders (restrictions apply based on location).
To celebrate this partnership and to reaffirm our commitment to giving, Binance donated $2 million (and counting) to The Weeknd's XO Humanitarian Fund, a fund managed by the World Food Program.
Binance is proud to announce its partnership with innovative and award-winning artist The Weeknd for his After Hours Til Dawn Tour. This article introduces the special NFTs we are working on in collaboration with him and explains how our partnership will raise funds for humanitarian purposes.
The Weeknd is widely considered one of the most creative and interesting artists on the modern music scene. His last two studio albums, After Hours (2020) and Dawn FM (2022), were unanimously praised by critics and fans, and reached the top of the best-selling album charts in more than 10 countries.
The first months of 2023 have already been very busy for The Weeknd. On March 3, the artist released a new album titled Live at SoFi Stadium (2023), recorded during his After Hours Til Dawn world tour (still ongoing), sponsored by Binance!
We are proud to collaborate with The Weeknd on his world tour and introduce the world of Web3 to his fans around the world. Thanks to Binance, spectators can collect an official Souvenir NFT to have a little piece of Web3 that will allow them to remember their concert and enjoy exclusive access to more future content associated with The Weeknd (restrictions apply depending on place of residence).
After 21 concerts in North America, The Weeknd arrives in the rest of the world with first 30 shows in Europe from June to August 2023, then 12 in Latin America from September to October 2023.
Introducing The Weeknd’s Official Souvenir NFTs
If you have tickets to The Weeknd's upcoming concerts in Europe or Latin America, Ticketmaster will send you a code (restrictions apply based on location) that will allow you to redeem an official digital collectible .
Note: As of this writing (March 2023), codes will only be sent to fans with tickets to the following concerts on The Weeknd's World Tour:
Europe: Barcelona (Spain); Madrid (Spain); Brussels, Belgium) ; Horsens (Denmark); Milan (Italy); Oslo (Norway); Prague (Czech Republic); Stockholm (Sweden); Tallinn (Estonia); Warsaw (Poland).
Latin America: Bogota (Colombia); Buenos Aires (Argentina); Guadalajara (Mexico); Mexico City (Mexico); Monterrey (Mexico); Lima (Peru); Rio de Janeiro (Brazil); Sao Paulo (Brazil).
Codes are sent in batches; If you're supposed to receive yours but haven't yet, please be patient. It may be sent to you closer to your concert date.
The Weeknd's Souvenir NFTs in detail
Have you just ventured into the crypto world? So you may be wondering what's so special about these Souvenir NFTs. And anyway, what is an NFT? An NFT (non-fungible token) is a unique type of digital asset, which no other identical object can replace. In short, these are tokens that represent ownership or authenticity of a unique fragment of digital content.
Souvenir NFTs created by Binance and The Weeknd allow fans to create and keep an official digital record of their tour attendance.
In essence, these are the 21st century version of ticket stubs or physical concert stickers kept as souvenirs. It's also a fun and easy way to bring The Weeknd fans into the world of Web3 and introduce them to blockchain technology to enjoy exclusive access to more The Weeknd related content!
Future NFTs The Weeknd Tour
Binance and The Weeknd are also collaborating to design a special collection of NFT Tournée. Souvenir NFTs are reserved for fans attending select World Tour concerts, but Tour NFTs are a separate collection for fans and collectors to enjoy (restrictions apply based on location).
This special collection will bring together magnificent works of art and many surprises. This isn’t the artist’s first foray into the world of digital collectibles; in fact, The Weeknd has already sold an unreleased song in the form of NFT.
The release of The Weeknd's Tour NFT collection will take place sometime in 2023; follow our Blog so you don’t miss it!
Fundraising for the XO Humanitarian Fund
Following the release of the NFT Tournée collection, a portion of sales will be donated to the XO Humanitarian Fund, a fund created by The Weeknd and managed by the World Food Program (WFP). A goodwill ambassador for the UN WFP, The Weeknd founded the XO Humanitarian Fund to feed millions of people on the brink of famine.
To celebrate the partnership between Binance and The Weeknd, and to reaffirm our commitment to generosity (which we have already demonstrated by working for charitable causes through Binance Charity), we are proud to announce that we have already donated $2 million to The Weeknd's fund.
Collect your Souvenir NFT
To learn more about The Weeknd's After Hours Til Dawn World Tour sponsored by Binance, visit theweeknd.com/tour.
For more information
What is an NFT?
Binance Academy: welcome to the crypto world
NFT Souvenir de The Weeknd
Risk Disclaimer: The information presented in this article does not constitute investment or financial advice and should not be construed as such. Always conduct your own research. NFTs are unregulated in most countries, but make sure you are authorized to access our Binance NFT Marketplace based on your jurisdiction. Visit the Binance NFT Terms and Conditions, our Terms of Use, and our Risk Disclaimer to learn more.