Why does the dead bull 'Brother Ma Ji' keep failing and fighting again?

Today, Brother Ma Ji's ETH long position was completely liquidated again, and he quickly opened a new 25x ETH long position, with total losses exceeding 30.35 million dollars.
As an early person who made money in the crypto market, he must understand the market and is not foolish. But his behavior is completely that of a desperate long-bull gambler. In fact, this series of actions is more like the iceberg theory!
1. Public long + hidden hedge
Main account, openly going long, allowing everyone to monitor every day. He might be using other undisclosed, related wallets to open short positions on Hyperliquid or other platforms, earning funding fees + making profits during price declines.
If this operation holds, although he has already lost over 30 million dollars, the overall account group may not lose or even make a small profit, mainly from fee income and short profits offsetting long losses.
2. Accumulate points for airdrops
Hyperliquid has a point airdrop mechanism where high trading volumes, high leverage, and frequent liquidations can also contribute points.
Liquidation is just a 'cost', the goal is to obtain a large amount of points, which could potentially double the overall return.
This point is currently just a reasonable community speculation.
3. Generate traffic, monetize later
The market now talks about 'traffic being king', the money Brother loses might be 'marketing costs', while the money he earns could be traffic money. But this cost is indeed quite high, and the current retail investors are not foolish; turning traffic into revenue is a difficult problem.
4. Money laundering or manipulation
This is just speculation without corresponding evidence.
But continuous losses, yet with constant funding support, will make many people think of this point.
On the surface, going long is not just a stubborn dead bull; Brother's losses are still controllable costs.
For ordinary traders, Brother has become a counter-indicator; following him to go long, it’s only a matter of time before you lose everything!