This is a general announcement. The products and services mentioned here may not be available in your region. Terms and conditions apply.
Dear Binancers,
Binance is pleased to launch the KOL introduction Program, where all users can become builders of the Binance affiliate ecosystem by introducing KOLs to participate in the Binance Affiliate Program.
During the promotion period, users can introduce KOLs to apply for the Binance Affiliate Program. When the invited KOLs are approved in the affiliate assessment and reach evaluation layer 1 or higher, the inviter will receive a token voucher of up to 8,000 USDC.
Promotion Period: 03/19/2026 04:00 (BRT) to 06/30/2026 20:59 (BRT)
Eligibility Criteria
The invited KOLs must meet the following requirements to be considered qualified:
Not being an existing Binance affiliate;
Not currently in the application process for the Binance Affiliate Program;
Having followers on social media or influence in communities with the following minimum requirements:
Social media account with 5,000+ followers or subscribers on one or more social media platforms (YouTube, X, Facebook, Instagram, etc.).
Community of 3,000+ members in one or more community groups (Telegram, Facebook, WeChat, Reddit, QQ, VK, etc.).
How to participate
Step 1: Share the survey form with the KOL(s) and ensure they fill it out and submit it during the promotion period. Only the KOL(s) who successfully submitted the survey will be considered for eligibility.
Step 2: Ensure that the invited KOL(s) get approved in the Spot and/or Futures assessment during the promotion period. The Spot and Futures assessments consist of 3 layers. The criteria are as follows:
Spot Evaluation: achieve the following Spot and margin trading volume from all referrals of Regular User to VIP 2 and meet the minimum referral requirements.
Layer 1: equivalent to $200,000 in trading volume and at least 3 new Spot/margin traders
Layer 2: $2,500,000 in equivalent trading volume and at least 10 new Spot/margin traders.
Layer 3: $30,000,000 in equivalent trading volume and at least 15 new Spot/margin traders.
Futures Evaluation: reach the following trading volume of Futures from all Regular User to VIP 2 referrals and meet the minimum referral requirements.
Level 1: equivalent to $1,000,000 in trading volume and at least 3 new Futures traders.
Level 2: equivalent to $25,000,000 in trading volume and at least 10 new Futures traders.
Level 3: equivalent to $500,000,000 in trading volume and at least 15 new Futures traders.
For more details on the criteria, please refer to this FAQ.
Step 3: When the invited KOL(s) become a Level 1 (or higher) Affiliate of Spot or Futures, the inviter will receive the corresponding reward based on the reward structure below.
Reward Structure
When the invited KOL(s) are approved in the assessment and become a Level 1 (or higher) Affiliate of Spot or Futures, the inviter will receive the following rewards in token voucher based on the affiliate level achieved:
KOL Affiliate Level | Reward for the inviter if KOLs become Binance Affiliates through Spot assessment (in USDC token voucher) | Reward for the inviter if KOLs become Binance Affiliates through Futures assessment (in USDC token voucher) | Reward for the inviter if the invited KOLs become Binance Affiliates through Spot and Futures assessments (in USDC token voucher) |
1 | 80 | 100 | - |
2 | 500 | 1,500 | - |
3 | 2,000 | 4,000 | Additional 2,000 |
Notes: Rewards are calculated based on the Spot and/or Futures evaluation of qualified KOLs during the Promotion Period. For example:
If the invited KOL reaches Level 1 (Spot) and Level 3 (Futures):
The inviter of the KOL will receive: 80 USDC + 4,000 USDC = 4,080 USDC.
If the invited KOL reaches Level 3 (Spot) and Level 3 (Futures):
The inviter of the KOL will receive: 2,000 USDC + 4,000 USDC + bonus of 2,000 USDC = 8,000 USDC.
Terms and Conditions
Only users in certain regions are eligible to participate in this Promotion.
These terms and conditions (“Promotion Terms”) govern users' participation in the above promotion (“Promotion”). By participating in this Promotion, users agree to these Promotion Terms and the following additional terms: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice; all of which are incorporated by reference into these terms and conditions.
In case of any inconsistency or conflict between these Promotion Terms and any other incorporated terms, the provisions of these Promotion Terms shall prevail, followed by the following in order of precedence and, to the extent of such conflict: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice.
Only users who complete identity verification and confirm their participation during the Promotion Period can qualify for rewards in the Promotion. The Promotion and/or the underlying products or features mentioned above may not be available in your region (e.g., Greater China). Users are responsible for informing themselves and observing any restrictions and/or requirements imposed regarding access and use of Binance services in each country from which services are accessed.
Reward distribution:
Eligible users (referrers) must complete the account verification (KYC) during the Promotion Period to receive the corresponding rewards.
Rewards for eligible users (referrers) will be distributed on a first-come, first-served basis, determined by the time of submission of the survey by the KOL(s). The total rewards pool for this Promotion is 250,000 USDC.
All rewards will be distributed in token vouchers by 2026-07-20 after the end of the Promotion. Users will be able to log in and redeem their token voucher rewards in Profile > Rewards Hub.
The validity period for claiming the token voucher is set at 7 days from the day of distribution. Users must redeem the token vouchers before the expiration date. After that, the token vouchers will become invalid. Learn how to redeem a voucher.
Binance reserves the right to disqualify a user's reward eligibility if the account is involved in any dishonest behavior (e.g., wash trading, illegal mass account registrations/logins, self-trading, or market manipulation). Binance also reserves the right to disqualify any participants who tamper with the Binance program code or interfere with the operation of the Binance program code with other software.
Binance reserves the right, at any time, at its sole and absolute discretion, to determine and/or amend or vary these terms and conditions without prior notice, including, among other things, canceling, extending, terminating, or suspending this Promotion, the terms and eligibility criteria, the selection and number of winners and the timing of any act to be performed, and all Participants will be bound by such changes.
There may be discrepancies between this original English content and any translated versions. Please refer to the original English version for the most accurate information in case discrepancies arise.
Thank you for your support!
Binance Team
2026-03-19
Attention: Please note that there may be discrepancies between this original English content and any translated versions (these versions may be generated by AI). Please refer to the original English version for the most accurate information in case discrepancies arise.