
Meta, a tech giant that once stirred up a storm in the cryptocurrency world but then faded away, is now preparing for a strong comeback, planning to re-enter the stablecoin sector in the second half of this year.
Foreign media (CoinDesk) cited insiders who stated that the key to the success or failure of this plan lies in whether Meta can successfully complete technical integration with third-party payment companies, thereby introducing USD stablecoin payment technology.
Unnamed sources have revealed that Meta, which owns Facebook, WhatsApp, and Instagram, boasting over 3 billion active users globally, hopes to initiate stablecoin integration operations as early as the second half of this year. To achieve this goal, Meta has chosen to take a backseat and is actively seeking partnerships with external suppliers to assist in managing stablecoin payment operations through technology outsourcing, and is set to launch a new wallet.
Another informed source revealed that Meta has currently sent out 'Request for Product Proposals (RFP)' to multiple third-party companies, among which the global payment giant Stripe is considered the strongest candidate to implement Meta's stablecoin project.
Stripe acquired the stablecoin technology company Bridge last year, which is also a long-term partner of Meta, and Stripe CEO Patrick Collison has joined the Meta board in April 2025, further tightening the relationship between the two.
For Meta, introducing a stablecoin is undoubtedly like adding wings to a tiger, not only opening up new payment channels for a huge user base but also bypassing the high cross-border fees of traditional banking systems, and it is expected to elevate Meta to the throne of social e-commerce and cross-border remittance dominance.
However, this move will also put Meta into fierce competition with Elon Musk's X platform and the messaging software Telegram. Both companies are currently actively incorporating payment functions into their own platforms, ambitiously aiming to transform into 'super apps'.
Looking back at the time when Meta was preparing the stablecoin Libra (later renamed Diem), the original intention was just that: to create a seamless digital financial empire through WhatsApp's P2P communication service, and Facebook and IG's vast community and business tools.
Meta attempted to launch a stablecoin as early as 2019, but faced strong backlash from U.S. politicians and regulators due to an immature regulatory environment and the Cambridge Analytica data breach scandal.
Faced with fierce criticism from U.S. Congress members, the then 'Libra Association' was forced to compromise in 2020, abandoning the grand blueprint of 'a global digital currency backed by a basket of fiat currencies' and shifting to developing various stablecoins tied to different currencies. Even with this compromise, Meta's stablecoin project ultimately failed and was quietly shut down in early 2022, with assets sold off.
However, compared to years past, the regulatory environment in the United States is clearly different today. With multiple cryptocurrency regulations gradually becoming clearer, especially the (GENIUS Act) promoted by President Donald Trump, it has established a legal foundation for stablecoin issuers in the U.S. and opened the market for new entrants.
Insiders indicate that the failure experience of Libra/Diem has led Meta to consciously reduce risks this time, opting to rely on third-party stablecoin payment providers for execution. An insider said, 'They do want to do it, but will intentionally keep their distance.'
"Meta is expected to integrate stablecoins as early as the second half of the year! Shaking off the shadows of Diem's failure, this time taking the 'third-party cooperation' route." This article was first published on (Blockchain Client).
