Note: Before trading the above tokens on non-Binance platforms, please conduct your own research to avoid any fraud and ensure the safety of your assets.

This is a general announcement, and the products and services mentioned here may not be applicable to your region.

Dear users:

The Binance HODLer airdrop has now launched the 32nd project – Plume (PLUME), a blockchain compatible with EVM built for real-world assets (RWA). From July 24, 2025, 08:00 to July 28, 2025, 07:59 (UTC+8), users using BNB to subscribe to capital-preserving earning products (fixed and/or flexible) or on-chain earning products will receive airdrop allocations. HODLer airdrop information is expected to go live within 24 hours, and new tokens will be distributed to users' spot wallets at least 1 hour before trading begins.

Binance will list PLUME on August 18, 2025, at 23:00 (UTC+8), and open trading pairs against USDT, USDC, BNB, FDUSD, and TRY, applicable to seed label trading rules. The PLUME deposit channel will open at 19:30 (UTC+8) on August 18, 2025.

*Please note that users can now trade PLUME in the Binance Alpha market (LINK), but after spot trading for PLUME begins, Binance Alpha will not continue to display the related assets, and the trading volume after spot trading will not count towards Alpha points.

PLUME HODLer airdrop details:

  • Token name: Plume (PLUME)

  • Total supply of genesis tokens: 10,000,000,000 PLUME

  • Maximum supply of tokens: 10,000,000,000 PLUME

  • Total amount of HODLer airdrop tokens: 150,000,000 PLUME (1.50% of the maximum total supply of tokens)

  • An additional 25,000,000 PLUME will be used for marketing activities after the spot listing, and another 100,000,000 PLUME will be used for marketing activities 6 months after listing; detailed rules will be announced separately.

  • Circulating supply at the time of Binance listing: 2,650,000,000 PLUME (26.50% of the maximum supply of tokens)

  • Smart contract/network details:

  • Listing fee: 0

  • Research report: Plume (PLUME) (The research report will be online within forty-eight hours of this announcement)

  • BNB holding cap: Average BNB holding per user / Total average BNB holding * 100% ≤ 4%. (If the holding ratio exceeds 4%, the BNB holding ratio will be calculated at 4%)

HODLer airdrop introduction

Binance HODLer airdrop takes a historical snapshot based on users' BNB holdings and rewards token airdrops to BNB holders. By using BNB to subscribe to capital-preserving earning products (fixed and/or flexible), users will automatically qualify for the HODLer airdrop (as well as Launchpool and Megadrop rewards). By using BNB to subscribe to on-chain earning products, users will automatically qualify for the HODLer airdrop and Launchpool rewards.

Unlike other earning methods that require continuous operations, HODLer airdrop rewards users retroactively, providing a simpler additional earning method. By using BNB to subscribe to capital-preserving earning products or on-chain earning products, users will automatically receive token rewards.

How to benefit from the HODLer airdrop

  • Go to the finance page and search for BNB;

  • Use BNB holdings to subscribe to capital-preserving earning products (flexible and/or fixed) or on-chain earning products;

  • Binance will take random snapshots of users' BNB holdings and total pool holdings multiple times every hour to calculate users' hourly average holdings in capital-preserving earning products and on-chain earning products. Binance will calculate user rewards based on historical snapshots of users' BNB holdings at random times after this announcement is made;

    • For example: The HODLer airdrop reward calculation on June 11, 2024, may use the snapshots of users' BNB holdings from June 1, 2024, to June 7, 2024, as a reference.

  • Eligible users will receive HODLer airdrop rewards in their spot wallets within 24 hours after the HODLer airdrop announcement.

Subscribe to BNB through Binance Finance now!

Terms and conditions:

  • Binance Alpha users, please note:

    • Users can transfer PLUME from Alpha accounts to spot accounts.

    • When Binance spot trading opens, PLUME will be delisted from Binance Alpha. Users can still sell PLUME through Binance Alpha.

    • After PLUME is delisted from Binance Alpha, users can still view their PLUME balance in their Alpha accounts and transfer it to spot accounts to continue trading on Binance spot.

    • Binance will batch transfer users' PLUME balances from Alpha accounts to their spot accounts within 24 hours after the listing on spot.

    • Binance Alpha is a selection pool for observing tokens before listing, and when a project from Binance Alpha is listed on the Binance spot market, Binance Alpha will no longer display the project's assets.

  • Users must complete identity verification (KYC) and come from eligible jurisdictions to participate in the HODLer airdrop;

  • Airdrop tokens will be automatically transferred to each user's spot wallet before they go live on Binance spot;

  • Unless otherwise stated, if multiple HODLer airdrop projects are running simultaneously, users' BNB assets in capital-preserving earning products (fixed and/or flexible) and on-chain earning products will be allocated to these projects;

  • Capital-preserving earning BNB flexible products that use Binance lending (flexible rates) as collateral will not be eligible for HODLer airdrop rewards;

  • BNB assets subscribed to capital-preserving earning products will still enjoy the usual benefits, such as eligibility to participate in Launchpool and Megadrop and VIP level benefits;

  • The calculation of HODLer airdrop rewards will support staking Lista BNB (slisBNB) and slisBNB Non-Transferable Receipt (slisBNBx) in Binance's non-custodial wallet;

  • For the above trading pairs, spot algorithm orders will also start supporting trading from August 18, 2025, at 23:00 (UTC+8). Trading bots and spot copy trading will be enabled within 1 hour after the above tokens are listed on spot. For currently running spot copy trading portfolios, users can enable new trading pairs through [Spot Copy Trading Settings] - [Personal Trading Pair Preferences];

  • Participation in the HODLer airdrop requires users to meet the qualifications based on the country or region where they reside;

  • Binance reserves the right to disqualify any participants who tamper with Binance program code or use other software to interfere with the operation of Binance program code;

  • Users need to come from eligible jurisdictions to participate in the HODLer airdrop. Currently, users residing in the following countries or regions will not be able to participate by subscribing to BNB capital-preserving earning products or on-chain earning products:

    • Australia, Canada, Cuba, Crimea region, Cyprus, Donetsk, Hong Kong, Iran, Japan, Kazakhstan, Luhansk, New Zealand, Netherlands, North Korea, Russia, United Kingdom, United States and its territories (American Samoa, Guam, Puerto Rico, Northern Mariana Islands, and U.S. Virgin Islands), and any non-government-controlled areas in Ukraine.

    • The list of restricted countries or regions may be updated regularly as laws, regulations, and other factors change;

  • The English original announcement may differ from the translated version. In case of any discrepancies, please refer to the English original for the latest or most accurate information.

Thank you for your support of Binance!

Binance Team

August 18, 2025