Original article: "The most sophisticated website design in the history of NFT, can KPR become a rising star?"
Written by: 0xLaughing, BlockBeats
The recent NFT market seems to be showing signs of warming up. First, Art Gobblers became a blue chip as soon as it was released, and Free Mint’s floor price directly exceeded 20 ETH, with a staggering wealth effect. Then, the famous KPR completed a partial sale last night, and in just a few hours it rushed to the top of the OpenSea trading list, and the floor price doubled compared to the release price.
Previously, it was well-known for its excellent marketing methods, well-made painting style and website, and strong team background. Can it now take over from Art Gobblers and become a rising star?
Basic Information
According to the official introduction, KPR is a brand focused on collectivism, narrative and empowering storytellers. Keepers is a living story, an unknown world waiting to be explored and imagined. KPR is the abbreviation of KEEP PROTECT REIMAGINE.
The total amount is 10K, released on the Ethereum chain, the sale price is 0.2 ETH, the number of Twitter followers is 47.6K, and the number of Discord users is 31K.
There are two main ways to qualify for the sale:
• Art competition
According to the rules, the competition is divided into two categories: NEON Fan Art and KPCO Rock, and themed art creation is carried out in each category. A total of 30 Keepers Lists are distributed.
• Application system
The KPCO application will be open for a total of 5 days from October 13th to 18th. You need to bind Twitter and Discord and apply according to the instructions on the official website to filter out robot accounts and ensure the authenticity of users. Those who pass the application will be divided into two identity qualifications: Keepers and Citizens.
The sale is divided into two phases:
• Keepers Mint (November 2, 11AM EST)
That is, in the whitelist mint stage, a total of 7,500 can be minted, and each Keeper can mint two.
• General Mint (November 3, 11AM EST)
First come first served Mint stage, both Keepers and Citizens can participate. Each identity qualification can only mint up to 3 in total in both stages.
Advantages Summary
team
Co-founder End was once the product manager of TreasureDAO; (TreasureDAO solves the problem of unsustainable P2E games by building a game and NFT ecosystem combined by $MAGIC Token. It currently has 83K official Twitter followers and its $MAGIC Token has a market value of more than $90 million)
KPR's lead artist Khoa Viet once made skins for League of Legends;
Another co-founder, Adventure, was the founder of two DeFi projects and is also a financial expert;
Product owner noisewar was formerly the product owner and producer at EA & Nexon;
Design director Laffy once worked in IBM and Nintendo for design.
Lead artist Khoa Viet has worked in the gaming industry for 6 years. She has been involved in the production of skins for League of Legends heroes.
In addition, CloneX Alpha’s two co-founders Thrown and KRISSH and core member frisk served as consultants to KPR, participating in publicity and marketing, expanding strategic partnerships and cooperation, etc.
It can be seen that KPR's team members have rich experience in Web2 and Web3.
marketing
y00ts also uses the "application system" to issue whitelists
The whitelist is issued on an "application basis", which is not uncommon. The previously popular DeGods second-generation project y00ts also adopted this method when it was released.
“By asking simple questions that capture applicants’ perspectives on the past, present, and future, answers can be collated and evaluated independently, breaking down biases and, most importantly, helping us understand what our core audiences are interested in. These insights will be invaluable — communities are not built overnight, but are shaped by collaborative narratives and cultures that evolve over time.”
According to official statistics, more than 20,000 applications were accepted, all of which were manually reviewed and scored. The final total score was scored based on strict criteria, and the team will release more summary statistics in the near future.
Applicants answer questions listed in the KPR application, and the team can convert these applications into questionnaires and conduct data statistics.
When the application is successfully passed, NFT KOLs and investors who could have chosen to remain "invisible" will passively become "billboards" for the KPR project. The network effect can effectively increase the brand's dissemination and popularity.
Product production and Easter eggs
KPR's official website displays an interactive website. By browsing the official website, users can learn about the team's information, project vision, world view, etc. On the one hand, they can immerse themselves in the world built by KPR, and on the other hand, they can establish emotional bonds and resonance between users.
Guard points, platforms, shops, ores, wars and invasions, coordinates corresponding to the longitude and latitude of the real world, etc. These Easter eggs are buried in the grand worldview constructed by KPR. Currently, only some fragmented information is revealed, and subsequent teams and projects are needed to reveal them one by one. (Easter Egg Interpretation)
Conclusion
There was a small incident during the sale last night. Due to an error in the deployment of the smart contract, the original sale price of 0.2 ETH was halved. The team handled it very quickly, abandoned the original smart contract and redeployed it, and refunded investors who participated in the sale of the old contract. Subsequently, KPR successfully completed the first phase of the sale, and the market performed well, which also reflected the team's emergency response and crisis public relations capabilities.
Previously, the KPR team revealed in an AMA on October 24 that KPR will combine the real world with the virtual world and Web3, and may release RPG games. The 10k NFTs sold here will serve as an entry ticket to the grand world being built. The team's marketing plan, story, and web page interactions are closely linked, but the story they tell has not yet been implemented, and game development will also be a long-term process. Only relying on a cool web front-end to "draw the pie" first, "eating the pie" must be cautious.