According to TechFlow, Daehong Communications, the marketing and NFT center of South Korea's Lotte Group, said on Monday that Lotte Group plans to expand its NFT business to the global market through cooperation with Polygon Blockchain. The two parties will rename "BellyGom NFT", which is Lotte Shopping's PFP digital collection series.

It is reported that BellyGom NFT was first issued on the Klaytn network in August 2022, providing holders with benefits related to Rakuten products and services, such as hotel vouchers or shopping discount vouchers.

A Daehong spokesperson said in a press release that the renamed series will be called "BellyGom NFT Season 2." The project is still ongoing and no specific release date has been determined.