Is the renaming of EOS to A a rebirth or a death spiral?

Yesterday, EOS coins could be exchanged for A through wallets, with over 500,000 EOS already converted to A. In the next 4 months, free exchanges are allowed, after which it will be a one-way exchange. This name change has been referred to by the foundation as a brand restructuring, which has been in preparation for half a year, and there are definitely big moves expected, not ruling out a violent surge. Stay tuned.