An important case of NFT for brand digital transformation: Nike
Among all cases of the combination of Web2 brands and NFT, sports brands have performed most brilliantly, especially Nike. After acquiring RTFKT Studios, its secondary market transaction volume has exceeded 10 billion U.S. dollars and generated revenue of up to 185 million U.S. dollars. , including primary market revenue of US$93.13 million and royalty income of US$92.81 million.
Among all brands on sale, the CloneX series ranks first in terms of trading volume, followed by MNLTH, which was airdropped to CloneX holders in early 2022.