Odaily Planet Daily News Web3 loyalty platform Cub3 has completed a $6.5 million Series A financing round, led by Bitkraft and Fabric Ventures, with participation from CMT Digital, Red Beard Ventures and Geometry Labs. Most of the funds will be used to launch its so-called Proof of Behavior protocol. The company said that it is currently in the testing phase and the system uses artificial intelligence and machine learning to identify and evaluate behaviors in the real world and on social media platforms. Behaviors and their subsequent rewards are then stored on the chain so that brands can access analytics to measure their return on investment. (TheBlock)