1. CryptoQuant survey in 2024:
• Investor characteristics: 60% of participants are aged between 25 and 44, with 89% being male. More than 62% have over three years of experience in the cryptocurrency field.
• Geographical distribution: 40% of investors are from Asia, 29% from Europe, and 10% from North America.
• Preferred exchange: 53% of respondents chose Binance, with 46.59% of the total spot trading market share belonging to this exchange.
• Transaction type: 76% prefer spot trading, while only 28% use earning products on trading platforms.
• New trends: Growing interest in integrating blockchain and artificial intelligence (AI), with the AI token market valued at approximately 15 billion USD and expected to grow by 222% in the last quarter of 2024.
2. JPMorgan survey in January 2025:
• Participation in cryptocurrency trading: 71% of institutional traders do not plan to participate in cryptocurrency trading in 2025, down from 78% in 2024.
• Future intentions: 16% expect to trade cryptocurrency this year, up from last year.
• Main concerns: Inflation and tariffs are seen as the biggest factors affecting the market in 2025, followed by geopolitical tensions.
3. Binance Research survey on the Latin American market in 2025:
• Investment plans: 95% of cryptocurrency users in Latin America plan to increase their holdings in 2025.
• Expected timing: 40.1% plan to buy more within the next three months, 15.3% within six months, and 39.7% within twelve months.
• Acceptance rate: Latin America is expected to lead the world in cryptocurrency acceptance by 2024, with a growth rate of 116%, currently having around 55 million users, accounting for nearly 10% of the total global cryptocurrency users.
4. Cryptocurrency market forecast for 2025:
• Bitcoin price: In 2024, Bitcoin rose from about 40,000 USD to over 100,000 USD by the end of the year. Forecasts for 2025 suggest that some experts believe Bitcoin could reach between 150,000 and 200,000 USD, depending on factors such as policy and widespread acceptance.
• Supportive policies: US President Donald Trump, who took office in January 2025, is known as a strong supporter of cryptocurrency, promising to make Bitcoin a national reserve asset and promote the cryptocurrency mining industry.
The surveys and forecasts above indicate strong growth and significant changes in the cryptocurrency market during 2024-2025, with increasing participation from investors and support from national policies.
