According to BlockBeats, Ethernity has announced the launch of its Ethereum Layer-2 scaling network, Ethernity Chain. The network incorporates enhanced AI-driven security mechanisms and aims to set a benchmark for global brands transitioning to the blockchain. With the global entertainment and media market expected to reach $3.5 trillion by 2030, Ethernity Chain aspires to be a top platform, serving brands in importing their franchising rights into the blockchain. The team has previously successfully put well-known IPs such as Lionel Messi, Shaq, and Muhammad Ali on the chain.

After discussions with industry leaders, Ethernity Chain offers brands customized Layer-2 solutions. Key features include AI-enhanced security and digital copyright management, plug-and-play toolkits for easy integration, a friendly ecosystem that reduces gas fees, and 100% EVM compatibility for seamless connection with existing standards. Brands can use Ethernity's product suite and plugin toolkits to build a new generation of Web3 applications on their chains, covering Web3 games, digital collections, physical assets, and interactive media.

In addition, products such as Fanable and Exorians will also be launched in the near future. Ethernity stated that its ecosystem will continue to be powered by the native token ERN.