According to Cointelegraph: The Hollywood actors' union, the Screen Actors Guild-American Federation of Television and Radio (SAG-AFTRA), has ended its 118-day strike with a fresh deal stipulating the use of Artificial Intelligence (AI). The agreement includes AI guidelines and details on the industry's AI regulations to come into effect 90 days post-ratification. It covers topics such as digital replication of performers and background actors, digital alterations, and the establishment of bi-annual meetings between the union and producers regarding generative AI use.
This new agreement introduces the concept of "digital replicas," likenesses of performers created for simulations in photography or soundtracks, these replicas are divided into two categories: those created under studio employment and those independently produced. In case of studio employment, compensation will cover the creation and use of an AI replica plus any additional usage in other projects along with standard residuals.
Another critical aspect is the introduction of the "synthetic performer," a digitally created asset made to mimic a natural performer but isn't recognizable as any specific natural performer. Furthermore, replication of background performers is limited to avoid their potential replacement.
Consent, being an integral part of the agreement, should be explicit and visibly sought during the replication process. This holds for its use in particular productions and any future utilization. Digital alterations to a performer's role need a reasonably detailed description of the adjustments sought by producers and consent from performers.
Reactions to the agreement have been mixed within the industry, with some hailing it as a positive move while others express concern for performers' rights. Whether the promises of this AI agreement are met remains to be seen, as Hollywood continues to grapple with the rapidly-evolving field of AI.
