The story starts from yesterday. A token called MOMO quietly entered the cryptocurrency market. In just 24 hours, its price soared 600 times! The Moments and group chats were full of news about it, and people in the cryptocurrency market said they had "missed out on 100 million." What's even more interesting is that this surge in MOMO's price was actually related to the fact that American netizens were flooding Xiaohongshu.
The secret behind MOMO's surge
What is MOMO? It is a token on the Solana chain. It has no special technical innovation, but it is popular and lucky. Like many other small currencies that have skyrocketed, the explosion of MOMO is inseparable from the following driving forces:
Social media "sets the pace"
The miracle of MOMO began to brew on Twitter (X). Some cryptocurrency bloggers used the labels "10x coin" and "100x coin" to advertise it vigorously, and the hype quickly blew up. Not long after, some people in the Reddit community began to post profit charts, and the FOMO sentiment in the cryptocurrency circle was ignited.Solana’s Natural Advantages
MOMO tokens have chosen the right battlefield. As an efficient and low-cost chain, Solana chain provides good support for MOMO's liquidity. This means that even if the transaction volume soars, the transfer speed will not slow down, and the transaction fee is touchingly low. For investors, such a chain is very "friendly".The power of community consensus
The surge in MOMO's price is based on an atmosphere where everyone believes that "it can fly". In the cryptocurrency world, the power of the community is very important, and MOMO's supporters clearly understand this. They party on social media every day, and even those who haven't bought MOMO can't help but "get on board". This consensus ultimately created the MOMO myth.
But the strange thing is that when MOMO became popular, a group of American netizens suddenly appeared on Xiaohongshu. Is there any connection between these two things?
The cyber migration of “TikTok refugees”
If you have been browsing Xiaohongshu recently, you may have noticed something interesting: whether it is beauty tips or sharing cute pets, there are suddenly many more Americans in the comment section. They say "hello" and "thank you" in "plastic Chinese", show off their cats, dogs, and even their squirrels and donkeys. They have a common name - "TikTok refugees".
The story began last year. The US government's ruling that TikTok must be sold or banned made hundreds of millions of American users feel uneasy. In January this year, the final judgment was made and TikTok faced the fate of being completely banned. For those active users of TikTok, there was suddenly one less stage for them to show off in their lives. So, they began to collectively look for a "new home."
At this time, Xiaohongshu appeared in their field of vision.
Xiaohongshu: The unexpected “takeover hero”
Many people are curious about why these "TikTok refugees" chose Xiaohongshu. The reason is actually very simple:
TikTok is banned, X and Meta are no longer popular
TikTok users don't think highly of other American social platforms. "I hate Musk the most. His X makes me tired." "Meta's Instagram is also boring." In comparison, Xiaohongshu is fresh and fun, with content covering everything from fashion to cryptocurrency, and all kinds of life inspiration. It is simply a safe haven.Overseas market potential
In fact, long before this "refugee wave", Xiaohongshu has quietly attracted some overseas users. Especially in the fields of beauty, fitness, and food, Xiaohongshu's content ecology is very suitable for their appetite. This TikTok incident has only made more people realize that Xiaohongshu is a good choice.Cross-chain cultural exchange
Interestingly, after entering Xiaohongshu, these American users quickly became involved in the "collision of Chinese and American cultures." For example, they "pay cat tax" by posting photos of their pets, or chat with Chinese netizens in the comment section about the difference between the dragon and the dragon in the Chinese zodiac. Some even set up groups on Xiaohongshu to teach novices how to play with cryptocurrencies and discuss "opportunities to get rich quickly" such as MOMO.
The wonderful intersection between MOMO and Xiaohongshu
Although the MOMO surge may sound like an accidental event, it is actually a cross-cultural Internet adventure. On one hand, there is the "new story" in the cryptocurrency market, and on the other hand, there is cultural migration on social platforms. These two forces have wonderfully intersected on Xiaohongshu.
American netizens fell in love with this Chinese platform. From showing off their cats and dogs to "editing English essays", they found a new sense of belonging here. The popularity of MOMO was also indirectly passed on to more people outside the circle through the community discussions on Xiaohongshu.
A global traffic miracle
From MOMO's 600-fold surge in two days to American netizens flocking to Xiaohongshu, all of these seem unrelated, but in the final analysis they are all miracles of the Internet age - global users are connected by common topics and interests.
Xiaohongshu is no longer just a community for sharing beauty and life, it is becoming a platform for cross-cultural communication. The drastic fluctuations in the cryptocurrency market also make such cross-cultural interactions more interesting.
No one can tell what the future will be like, but what is certain is that both MOMO and Xiaohongshu are rewriting our understanding of the boundaries of the Internet in their own way.