MicroStrategy, under the leadership of Michael Saylor, stands out due to its massive Bitcoin accumulation strategy. The company currently holds more than 402,100 $BTC , worth approximately 40 billion USD, and has become an indirect representative of Bitcoin in the stock market. However, what is happening behind this investment strategy?
Main Activities of MicroStrategy
Although Bitcoin attracts much attention, most of the 1,637 employees of MicroStrategy focus on developing data analytics solutions, especially the MicroStrategy ONE platform. This tool helps large enterprises like Pfizer, Hilton, or #Emirates integrate data from various sources, facilitating more efficient operations.
However, revenue from the software sector seems to be stagnating, ranging from 110 - 135 million USD each quarter during the period 2020-2024. This raises the question of whether #microstrategy is transitioning into a pure Bitcoin asset fund.
Bitcoin: Strategic Asset
MicroStrategy began accumulating Bitcoin in 2020 when Saylor declared this digital currency a 'reliable store of value.' This strategy helped MicroStrategy's stock increase by 450% in 2024, far exceeding Bitcoin's 135% gain.
Moreover, owning a large amount of Bitcoin also helps MicroStrategy alleviate financial pressure, enabling a focus on long-term investments in the software sector.
The Future of MicroStrategy
Nonetheless, many experts predict that the company will continue to increase its investment in Bitcoin. Analysts expect MicroStrategy's stock price to reach 600 USD in the next 12 months. However, the future of the software sector remains a big question, as the number of employees has decreased by 22% since 2020.
Conclusion
MicroStrategy is not just a Bitcoin fund; it is also a significant software provider. However, with a strong focus on Bitcoin strategy, the company is creating a balance between digital asset investment and software development, attracting considerable interest in both the crypto and stock markets.