Oversubscribed by the community and first launched on Binance, what is the underlying logic behind Memeland’s rise against the market trend?

Author: Nancy, PANews
With its deep Meme cultural roots, multiple NFT series selling well, and clear airdrop incentives, the market's discussion and attention to the NFT project Memeland has skyrocketed. Recently, Memeland has made headlines in the crypto market due to oversubscription of token pre-sales and its debut on Binance Launchpool, but it has also been questioned due to the early leak of the launch news. In the cold NFT market environment, what marketing strategies does Memeland have worth learning from?
After the official announcement of listing on Binance, the NFT of its products has generally risen, and multiple applications will be launched soon
On October 27, Memeland announced that the MEME community pre-sale had ended, raising a total of about 8,737 ETH (about $15.69 million). That night, Binance announced the launch of the new Launchpool project MEME. Users who did not participate in the pre-sale can obtain MEME through Launchpool liquidity mining within 30 days, and announced that the token will be officially launched at 16:00 on November 3.
However, many people immediately questioned whether Memeland officials had leaked the news of listing on Binance in advance. In response, the official tweeted that an investor leaked the news that Memecoin (MEME) might be listed on Binance. This may be an unintentional mistake, but the investor has been removed from the private placement round.
The news did not have much impact on Memeland. Under the good news, Memeland's multiple series rose across the board. OpenSea data showed that since the 27th, the average price of Potatoz has risen by about 64.2%, the average price of MVP has risen by 15.3%, and Captainz has risen by more than 45.4%.
According to official disclosure, the total supply of MEME is 69 billion, and the circulation of tokens after listing on Binance is expected to be about 8.7975 billion, accounting for about 12.75% of the total supply of tokens. Based on the initial price of $0.001, the FDV is $69 million.
However, the official also emphasized that MEME has no meaning and no practicality, and is a 100% meme token. At the same time, the token economic model was not introduced in detail. However, MEME can be used for games and content creation rewards in the Memeland ecosystem, and can also be mortgaged to earn income, purchase goods in the ecosystem, or governance.
According to Memeland's public information, Memeland is about to launch the travel service Holders.com, GMGM.com including SocialFi + fan proof + creator economy, the cryptocurrency staking application Stakeland and a pet-centered service Petsland.
Build viral user growth and brand marketing gameplay
The reason why Memeland's multiple NFT series are so popular is not only due to its team background, but also due to the expected airdrop and unique gameplay. In the issuance of the token MEME, Memeland has whetted the market's appetite with its effective user growth strategy and brand marketing gameplay.
Raising market expectations: 9GAG, the development company behind Memeland, has publicly announced many times that it will launch MEME in 2023, which has also made the market full of expectations. Sure enough, in May this year, Memeland announced the token economics of Meme Coin and stated that up to 69% of the tokens will be distributed to the community through pre-sales and airdrops.
Subsequently, Memeland took advantage of the opportunity to launch a user participation game for claiming MEME tokens, allowing users to collect and claim MEME tokens through participation, and submit applications for the waiting list. Officials said that after MEME starts submitting the waiting list, there will be three stages: pre-sale, airdrop, and token issuance. With the expectation of a large proportion of airdrops, Memeland once caused market FOMO.
· Clearly define priority membership rights: Memeland takes into account the sense of membership at different levels. PANews previously reported that Memeland has launched three levels of membership card NFTs. In this token pre-sale, Memeland whitelisted the holders of the top-level member Captainz series, and divided the allocation quantity again according to the number held and the rarity. Compared with other NFT projects that treat all series holders equally, Memeland will pay more attention to the distinguished status symbols and profit sharing of top series holders and even large households through this priority method.
Maintaining the long-term development of the ecosystem: In the airdrops for holders of the three series of MVP, Captainz and Potatoz, Memeland only allows them to receive 20% at TGE, and the rest will be unlocked in 18 months. Compared with many crypto projects that allow all airdrops to be received at one time, Memeland's approach will greatly reduce the pressure of large-scale selling of tokens caused by claimants, and reduce the paper hands of short-term quick buying and selling, which to a certain extent guarantees the stability of the subsequent value of NFT.
· Fission user growth: In the waiting list, Memeland allows NFT holders to provide invitation codes, and the number of invitation codes owned by different series is also different. This mechanism not only reflects the rights and interests of holders of all series of Memeland, but the introduction of fission gameplay can also achieve a good marketing effect of bringing new users with old users and increasing the number of existing users.
In order to further attract user participation, Memeland also launched a free airdrop opportunity. Not long ago, Memeland launched a MEME mining activity. Users can obtain MEMEPOINTS points by completing designated tasks, and holders of different NFT series can also obtain increased points by inviting users. This zero-cost and deterministic return method has also attracted many users to participate, but some tasks have also attracted many users to complain, such as the task of changing the Twitter name is easy to trigger risk control and be blocked, and personal Twitter information will be obtained.
Memeland's seemingly accidental success is inseparable from the promotion of its parent company 9GAG. This globally popular meme platform not only has more than 200 million users worldwide, but also has more than 15 years of experience in developing community-based products and has cooperated with hundreds of brands, thousands of creators and millions of fans. It can be said that it is very good at using the Meme effect and community power. From the issuance of NFTs to the launch of the token MEME, it can be seen that Memeland is very good at using the community to spread its own culture virally and directly hit the pain points of community rights, which may be an important reason why it can stand out in the bear market.